Detroit upstart plans electric sports car

Watch out, Tesla Motors. A new company says it can start making a 2-seat electric roadster by this fall.

By Kim Peterson Mar 20, 2013 3:12PM
Detroit Electric car ( Detroit Electric)Detroit Electric is back. The brand was well known 100 years ago, when the Anderson Electric Car Company made the Detroit Electric vehicle that could go about 80 miles on a single charge.

Detroit Electric collapsed after the Great Depression, but a former Lotus Cars executive borrowed the name for a new company founded in 2008. Now, the company wants to produce a battery-powered sports car by August.

"We think we have the best electric car out there," Don Graunstadt, CEO of the company's North America operations, told the MLive website. That was a clear knock against Tesla Motors (TSLA), which has been ramping up a line of sleek electric sports cars.

So far, Detroit Electric isn't saying much about the cars it plans to produce. It released a teaser photo (pictured) of a two-seat sports car that it says is "certain to quicken pulses." The car could cost around $135,000, MLive reported.

The new car will be revealed April 3 in Detroit and then at the Shanghai Motor Show on April 20. The car will be assembled in Michigan, and Detroit Electric says it can make up to 2,500 a year at its facility.

It will have a non-union workforce, and executives want to hire 180 employees by the end of the year.

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Tags: AutosTSLA
Mar 21, 2013 9:27AM
why do all workforces have to be union? for the union bosses 1000 dollar lunches- that makes sense
Mar 21, 2013 11:08AM
$135,000.............digging in my couch for change................
Mar 20, 2013 3:42PM
How do you figure you're paying for anything that has to do with anyone else?  We all pay the same premiums for insurance depending on who you work for, but if you've got health insurance you pay the same premium as the guy next to you whether he's fat or thin.  And you can't look at a fat person and say he eats too much because not all fat people are fat because of overeating.  So get your noses out of other people's business and stop this discrimination against people because you have been fed a bunch of lies.  You're all a bunch of bullies and you're using the heathcare system to bully your fellow neighbor and co-workers and friends.  Stop swallowing every little bit of media hype about "fat people" and have a little compassion for your fellow neighbor.  There are plenty of reasons why people have certain diseases that may not have anything to do whatsoever with their weight.  So get a grip and get a life and get out of their business. 
Mar 21, 2013 10:49AM
is it just me, we had electric car's over 100 hundred years ago, if we kept using them then, they would have been pretty much perfected by now oil has been the warmonger since then. the world oil nazis, have made so much money off it they are so powerful, between them & the catholic church, are pretty much running this world. all the perks they have should be eliminated. it's like a 2x4, back in the day it was a true 2x4, now it's 1-5/8s x3-5/8s why because lumber back then, was pretty much the building block of everything & the very wealthy lumber barons convinced the government that they should get paid for the loss of wood through cutting all this tax free loopholes the wealthy get is a bunch of crap it's all supposed to be by the people & for the people, it never has been & never will be, why because big money always win's
Mar 21, 2013 11:29AM
I have a plan to release a solar electric cars tooo. These guys better watch out!
Mar 20, 2013 7:21PM
At $135,000 per car, we can't afford a Union workforce???  Ah, I get it, we have to keep the revenue up for the CEO and cronies to all afford million dollar houses and sweet golden parachutes while the sweat from the laborers is worth a pittance!  "F" you corporate fat cats!  Build 'em yourselves!   ......This is a screwdriver......  it's held this way......
Mar 21, 2013 9:49AM

Hate Unions    Hate Bosses     Unions are scum....  Bosses are scum...  I guess that's why there are so many scum ponds.

Mar 21, 2013 9:53AM

More toys for the rich.


Hope the rest of you like riding the bus.


Another huge swing and miss, $135,000 is about $100,000 too high priced.  When will these idiots realize an electric commuter car will sell like hot cakes, but it must be priced around $30,000, have only 2 seats, and be a hard top convertable with front wheel drive.  Don't invest a cent in this company, it is doomed for failure, just l ike Tesla.

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