Does McDonald's have plans for Charles Ramsey?

The company is reaching out to the Ohio man after he mentioned the company repeatedly in media interviews.

By Kim Peterson May 8, 2013 1:47PM
Credit: © Scott Shaw/THe Plain Dealer/Landov
Caption: Charles Ramsey, who found Gina DeJesus & Amanda Berry, talks on Seymour Avenue in Cleveland on MondayCharles Ramsey is a media star this week after his heroic role in the rescue of three women who spent nearly a decade in captivity in a Cleveland home. He's given several interviews about the incident, and he talks about McDonald's (MCD) in many of them.

He even mentioned McDonald's in his 911 call to police after responding to Amanda Berry's cries for help from the house. And the company has taken notice, reaching out to Ramsey on Twitter.

"We salute the courage of Ohio kidnap victims & respect their privacy," the company said. "Way to go Charles Ramsey -- we'll be in touch." The statement was retweeted more than 10,000 times.

With that message, McDonald's has thrust itself into the widening spotlight around Ramsey, a restaurant dishwasher who rocketed to fame because of the rescue but perhaps more so because of the engaging, moving and often humorous ways he has recounted the event.

McDonald's has become part of the story, and now it's being criticized for crossing the line. "Even when you account for what might be noble intentions on the part of McDonald's, the tweet still doubles as an ad," Seamus McKiernan writes in The Huffington Post. He added that McDonald's seems to be praising Ramsey as much for his good deed as for mentioning the company repeatedly.

"We should acknowledge that the McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story," McKiernan wrote.

A McDonald's spokeswoman added some perspective in an interview with The Associated Press. "This is a very tragic situation and we can’t lose sight of that," said Danya Proud. She said the company wanted to speak to Ramsey directly and not through the media.

Some Twitter observers were less critical. Since McDonald's and Ramsey now have a mutual love for each other, they said, Ramsey should at least be getting free Big Macs for life.

"Charles Ramsey eats McDonald's hamburgers and saved 3 damsels from distress," one Twitter user wrote. "He's the definition of an American hero."

"How many people are eating McDonald's today in honor of Charles Ramsey?" another asked.

Perhaps this Twitter user said it best: "McDonald's PR was great in congratulating Charles Ramsey, however if they use it as advertising gain of any kind #notcool."

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838Comments
May 8, 2013 3:04PM
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This is a great story with a happy ending.   WHY do people (writers) have to pick it apart and make it a bad thing  (McDonald's tweet).

 

ENJOY the fact that the ladies are safe, the man that helped them is enjoying life and leave it alone.

 

I like a colorful world with colorful people and colorful stories.   Life doesn't have to be grey and gloomy.

May 8, 2013 3:01PM
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To me, this is a real man, taking action when needed.  YOU ARE A HERO!

 

May 8, 2013 3:06PM
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He's a hero!  I hope someone does something nice for him. 
May 8, 2013 3:03PM
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That commie pinko group the Huffington Post should take a chill pill.

"...the McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story,"  Oh please - Tragic story - this is a time for celebration.

 McDonalds is congratulating a regular Joe who just helped rescue three people. The dude in a whimsical way expresses himself, occasionally mentions McD's and Huffington Post is afraid maybe Mr. Ramsey will want to celebrate at McDonalds and McDonalds will gladly help him celebrate.

Bravo Mr. Ramsey

May 8, 2013 3:19PM
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This dude is more awesome than awesome.  He told CNN  that any reward money tied to the case should go to the victims.  
May 8, 2013 3:06PM
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Welcome to your newest millionaire America!

This guy did more than the freakin cops who gave up for 10 years!

I LOVE his "little white girl" comment- PRICELESS DUDE- Say it like it is!

Theres gotta be a reward! Just for that comment alone!

Pay him 10 years their top cop salary- not them!

May 8, 2013 3:06PM
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McDonalds was not tweeting for advertisement, they have enough advertisement as is. So hop off and quit finding things to point out or complain about in this tragic situation
May 8, 2013 3:10PM
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Good job Charles Ramsey for doing what you did and I also love McDonald's, people forget what the Ronald McDonald House has done for thousands of families when their kids are ill and they take them in FREE OF CHARGE they do A LOT in my community and I'm THANKFUL for having them in my city. WELCOME HOME AMANDA. Peace
May 8, 2013 3:12PM
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The Huffington Post needs to shut up sometimes and let people be happy.
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I don't see anything wrong with having McDonald's tweet the heroic efforts of Mr. Ramsay. McDonald's wasn't responsible for having him say the things he said and all they did was acknowledge what he did. Out of all of this, positive results were made (3 young ladies were rescued) and we should be more supportive of any kind of credit that goes to Mr. Ramsay. Furthermore, I worked at McDonald's for 3 years, reaching Assistant Manager status, and only have great things to say about this company. Not as an ad, but as a way it treats its customers and employees.
May 8, 2013 3:09PM
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He is a good guy doing what is right and McDonalds is a Great American company keeping americans working.
May 8, 2013 3:18PM
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I don't think anyone would have a problem with them advertising with Charles Ramsey as long as they pay him for it. Hey he reacted without hesitation and did a brave thing that saved 3 people. If McDonald's wants to thank him - let them.
May 8, 2013 3:13PM
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Beat it Huffington.  McD is congratulating Chuck on being a hero.  I am sure that McDonald's will survive without having to use this as publicity.  I am guessing that they may offer Chuck a Manager position or at least a lifetime supply of Big Macs.
May 8, 2013 3:13PM
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So what if McDonalds Honors a Citizen Hero, Ramsey did a great service to his community just by keeping his eyes & ears open, Thats more than I can say for the police & the rest of the people in that area..I hope Mr. Ramsey gets a BIG reward  I give him a STAND UP SALUTE! YOU GO BRO ! ! !
May 8, 2013 3:22PM
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that man is cool!  I hope he gets all the burgers he wants for free next time.
May 8, 2013 3:27PM
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I think McDonald's is AWESOME for recognizing this HERO! Anyone who puts them down for it are just lactose intolerant like the rest of this nation these days.
May 8, 2013 3:04PM
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How about a Charles Ramsey Bobblehead Doll included in the happy meals........

 

And For The Adults - Using his headshot on the Mc Rib wrapping paper should suffice!! LOL!!

 

But seriously, Good Job Mr.Ramsey, Your curiosity and quick thinking saved lives!!!

 

(I swear a ramsey bobblehead doll in a v-neck t-shirt would fly off the shelves!)

May 8, 2013 3:21PM
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Quoting from the article.....

"McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story," McKiernan wrote.

This is a story with a happy ending......lighten up Seamus McKiernan!
May 8, 2013 3:13PM
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"We should acknowledge that the McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story," McKiernan wrote.

Really??? Kind of reminiscent of the tragic Sandy Hook story and the gun-control nuts trying to capitalize on that....you mean that kind of inappropriate Mr. McKiernan??
May 8, 2013 3:25PM
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In a society that throws millions of dollars at talentless chumps like the Kardashians, it's nice once in a while to see a guy like Mr. Ramsey getting some love (and some money). Good for him. 
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