Does McDonald's have plans for Charles Ramsey?
The company is reaching out to the Ohio man after he mentioned the company repeatedly in media interviews.
He even mentioned McDonald's in his 911 call to police after responding to Amanda Berry's cries for help from the house. And the company has taken notice, reaching out to Ramsey on Twitter.
"We salute the courage of Ohio kidnap victims & respect their privacy," the company said. "Way to go Charles Ramsey -- we'll be in touch." The statement was retweeted more than 10,000 times.
With that message, McDonald's has thrust itself into the widening spotlight around Ramsey, a restaurant dishwasher who rocketed to fame because of the rescue but perhaps more so because of the engaging, moving and often humorous ways he has recounted the event.
McDonald's has become part of the story, and now it's being criticized for crossing the line. "Even when you account for what might be noble intentions on the part of McDonald's, the tweet still doubles as an ad," Seamus McKiernan writes in The Huffington Post. He added that McDonald's seems to be praising Ramsey as much for his good deed as for mentioning the company repeatedly.
"We should acknowledge that the McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story," McKiernan wrote.
A McDonald's spokeswoman added some perspective in an interview with The Associated Press. "This is a very tragic situation and we can’t lose sight of that," said Danya Proud. She said the company wanted to speak to Ramsey directly and not through the media.
Some Twitter observers were less critical. Since McDonald's and Ramsey now have a mutual love for each other, they said, Ramsey should at least be getting free Big Macs for life.
"Charles Ramsey eats McDonald's hamburgers and saved 3 damsels from distress," one Twitter user wrote. "He's the definition of an American hero."
"How many people are eating McDonald's today in honor of Charles Ramsey?" another asked.
Perhaps this Twitter user said it best: "McDonald's PR was great in congratulating Charles Ramsey, however if they use it as advertising gain of any kind #notcool."
More from MSN
This is a great story with a happy ending. WHY do people (writers) have to pick it apart and make it a bad thing (McDonald's tweet).
ENJOY the fact that the ladies are safe, the man that helped them is enjoying life and leave it alone.
I like a colorful world with colorful people and colorful stories. Life doesn't have to be grey and gloomy.
That commie pinko group the Huffington Post should take a chill pill.
"...the McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story," Oh please - Tragic story - this is a time for celebration.
McDonalds is congratulating a regular Joe who just helped rescue three people. The dude in a whimsical way expresses himself, occasionally mentions McD's and Huffington Post is afraid maybe Mr. Ramsey will want to celebrate at McDonalds and McDonalds will gladly help him celebrate.
Bravo Mr. Ramsey
Welcome to your newest millionaire America!
This guy did more than the freakin cops who gave up for 10 years!
I LOVE his "little white girl" comment- PRICELESS DUDE- Say it like it is!
Theres gotta be a reward! Just for that comment alone!
Pay him 10 years their top cop salary- not them!
How about a Charles Ramsey Bobblehead Doll included in the happy meals........
And For The Adults - Using his headshot on the Mc Rib wrapping paper should suffice!! LOL!!
But seriously, Good Job Mr.Ramsey, Your curiosity and quick thinking saved lives!!!
(I swear a ramsey bobblehead doll in a v-neck t-shirt would fly off the shelves!)
"McDonald's tweet is inappropriate at best and, at worst, it capitalizes on the sensation of a tragic story," McKiernan wrote.
This is a story with a happy ending......lighten up Seamus McKiernan!
Really??? Kind of reminiscent of the tragic Sandy Hook story and the gun-control nuts trying to capitalize on that....you mean that kind of inappropriate Mr. McKiernan??
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market maintained a narrow trading range on Thursday before ending the session essentially where it began. The S&P 500 added less than a point, while the small-cap Russell 2000 (-0.2%) underperformed.
Equity indices displayed early strength thanks in part to an overnight boost from better than expected economic data in China and Europe. Specifically, China's HSBC Manufacturing PMI surged to an 18-month high (52.0 from 50.7), while Eurozone Manufacturing PMI ... More
More Market News
Tighter regulations and the end of a lengthy bull market in bonds have changed the landscape forever.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'