Hey, the BlackBerry is back
Research In Motion shares rise as new operating system and devices loom.
People are excited about the BlackBerry? Research In Motion (RIMM) shares are up? How did that turkey-induced tryptophan slumber somehow take us back in time by about five to ten years?
Fear not, post-Thanksgiving tech junkies. It's still 2012 and your Google (GOOG) Android and Apple (AAPL) iOS devices still exist. If you're a Research In Motion investor who's weathered the company's prolonged tough patch, however, the impending release of the BlackBerry 10 operating system next year and Friday's 14% boost in share price are worth throwing a 2000s theme party over.
Put on that Paris Hilton costume and crank up the Sisqo, because Research In Motion's finally going to launch its much-talked-about platform and new devices in 2013, after delays of almost a full year. The company's stock is up 90% in the last two months on high hopes and Jefferies & Co analyst Peter Misek, who has done RIM no favors with his past criticism, raised his rating and price target on the stock on Tuesday.
It's a rare burst of joy for a company that's manufactured little but bad news since the turn of the decade. Even with the recent uptick, share prices are down 90% from 2008, when they peaked at $148. Remember when BlackBerry was the smartphone and the favored tech plaything of the free-spending, blue-shirted set? Last quarter it fell to 8.4% of the U.S. smartphone market, according to ComScore (SCOR). Worldwide, Gartner (IT) says BlackBerry has slid from 11.3% of all smartphones in the third quarter of 2011 to just 5.3% last quarter. By comparison, Google Android devices grew from 52.5% to 72% of the market during the same span.
In darker times, Research In Motion could console itself with the reminder that at least it wasn't Nokia's (NOK) Symbian. Never a huge force in North America, the near-antiquated Symbian smartphones are now a scant 0.6% of the U.S. market, while its worldwide share has collapsed from more than 50% roughly three years ago to 16% in third-quarter 2011 and just 2.6% today.
Now Research In Motion's having more fun than Apple, with its share price climbing 59% in the last two months compared to Apple's 17% collapse during the same period. Granted, Research In Motion's market share is still shrinking and it hasn't launched a damned thing yet, but for the first time in a long time the company's anticipating something ... anything.
Earlier this month, Research In Motion announced that it plans to introduce its new operating system and devices on Jan. 30 and make them available to consumers by February. The new platform and devices just received U.S. government security clearance, which gives the U.S. and Canadian government agencies that constitute a huge portion of the BlackBerry's user base access to the new smartphones as soon as they arrive.
It'll launch with a touchscreen, but old-school, original recipe keyboard BlackBerry devices that fanboys love so well will get the BlackBerry10 treatment a few weeks later. Will that be enough to turn things around for the fallen Canadian tech giant? It's a better strategy than watching the company wither while the BlackBerry becomes a retro relic.
More from MSN Money
| Tags: | Technology |
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
RECENT POSTS
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
MARKET UPDATE
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
TOP STOCKS
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.
MSN MONEY'S
- Shared
- Commented
- Viewed


