ATM gives out free money
A guerrilla stunt by Coca-Cola gives people $131 in cash and asks them to share it with others.
The stunt has a twist: People get 100 euros, or about $131, at a time, but they have to agree to share it. If they agreed, the ATM dispensed an envelope with 100 euros in cash.
Would you share the money?
Coca-Cola couldn't track what everyone did, but the company followed some people -- and found some heartwarming stories. The company claimed that most people did share the money with others.
Spain is one of the countries hardest hit by the European economic downturn. The country's unemployment rate is at 26%, and among young people the rate is at 55%. Spain is filled with corrupt politicians and banks and inept bureaucrats, writes Gizmodo's Jesus Diaz.
But some of the people getting the free money bought diapers and toys for children, theater tickets for an elderly couple, and food to share, Diaz writes. "It's inspiring to see that, even in the face of adversity, people can be so good," he adds.
The ATM had Coke's signature colors -- a white twist of paint on a bright red background -- but other than that the company did not identify itself, writes The Financial Brand website. The stunt was part of the company's "Share Happiness" campaign, and Coca-Cola called the machine "The ATM of Happiness."
- Would you pay your waiter's medical bill?
So, let me get this straight. Put in your ATM card, enter your pin number, then get asked if you would share 100 euros with others if it were given to you. Sounds nice, but now, who has your ATM card info and pin number?
Uh oh! Now I know where the money is coming from. Sucka!
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