Victoria's Secret won't sell cancer 'survivor' bras
The lingerie chain says it lacks the scientific background to make and sell a prosthetic-ready mastectomy bra that consumers have petitioned for.
That's why Allana Maiden of Richmond, Va., petitioned Victoria's Secret on change.org to make a "survivor" line of bras for customers like her mother, who recently underwent a radical mastectomy. But after two meetings with Victoria's Secret representatives, Maiden was disappointed to learn that the company is ill-suited to make the the bras, which feature pockets to hold prosthetic breasts and require an in-person measurement to ensure a good fit.
"Through our research, we have learned that fitting and selling mastectomy bras . . . in the right way . . . a way that is beneficial to women is complicated and truly a science," said Victoria's Secret spokeswoman Tammy Roberts Myers in a prepared statement Tuesday. "As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research."
Maiden got 120,000 signatures on her petition and still feels that the Limited Brands (LTD)-owned lingerie chain might be able to help. Maiden's mother, 57-year-old Debbie Barrett, was diagnosed with breast cancer at age 36 and wears a prosthetic because, at the time of her mastectomy, insurance did not cover the cost of breast reconstruction. Because she lives in a rural part of Virginia, she has to drive nearly 90 minutes away to find a store that sells bras that hold prosthetic breasts.
"I was disappointed, obviously," Maiden told ABCNews.com. "I understand her decision, that there is a science that goes [with these] bras, and it's more complicated than a regular bra would be. But I felt that if anyone could do it, they could. They have everything in place."
Maiden and her mother met with Victoria's Secret representatives twice -- once when they delivered petition signatures to the company's New York office and again when they were flown by the parent company to Columbus, Ohio, to meet with other team members and cancer researchers.
While Victoria's Secret has shelved the idea for "survivor" bras for now, parent company Limited Brands has donated more than $1.6 million to the Susan G. Komen Breast Cancer Foundation and the American Cancer Society to fund breast cancer research, education, screening and treatment. The company also says it has raised nearly $10 million for cancer research at the Ohio State University Comprehensive Cancer Center.
Asking Victoria's Secret to sell a "survivor's bra" is a request that is directed at the wrong company. They are not in the prosthetic business.
It could, perhaps, be a joint venture between the proper prosthetic manufacturers and Victoria's Secret designers but I would think the product would have to come through the medical components House.
Expecting Victoria's Secret to accommodate this market is like asking a bakery to sell seafood or bicycle store to sell cars.
Cancer is awful. It changes things. One of those things is who and what can best help you with your clothing needs.
This is, as Victoria's Secret has noted, NOT a m****duction item; it has to be fitted and properly adjusted from time to time, customer by customer.
Work for the cure and help people who need them to get post-mastectomy bras.
I once worked for a luggage/business case store that had a connection to a seamstress who custom-made them, but that was in the seventies and she has a separate shop in the building, beside our store, to deal with her customers in - privately and discretely.
Sadly Breast Cancer is a multi-Billion dollar Industry. From the Walks for Cancer to the manufacture of hugely overpriced drugs to combat Cancer. The sales of "Pink" items is a 60 Billion dollar Industry alone to give you some idea of how much money is invovle. Cancer creates over 5 million jobs in the United States alone, so I would not think a "cure" will be found any time soon just like with the other varieities of cancer and O'Vomit care is going to limit your treatment based on age just like they are doing for men with the refusal to pay for Prostate testing once a certain age is reached. When Senator Dodd visited Martha's Vineyard during the writing of O'Vomit care he had his pockets stuffed with cash by the Pharmacuetical Industry Representatives who were on the Island to bow and scrap before O'Vomit. When Dodd got back to Washington he had his committee insert specific language within the O'Vomit care bill guaranteeing the Pharmacuetical Industry high prices for Cancer treatment drugs for 12 years. So I would not look for a cure within the next 12 years at least..
To lazy and cheap to do any redesign of bras that they hadn't done 20 years back. Which proves this company has no scruples except bring in the money.
Unless more fear-motivated women like Angelina Jolie mutilate their breasts, Victoria secret can't really make any money on the new bra project; they make bras for women with breast who also appreciate having them, and want to support them and be attractive and comfortable with them;l not cut them off because of some long-shot genetic mutation that may or may not produce cancer. Wait and see whether she has cancer someplace else besides where her breasts would have been., whereby cutting them off was irresponsible, an eveil deed and motivated by fear..
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The major averages ended the midweek session on a flat note after spending the day inside narrow ranges. The S&P 500 hovered near the 2,000 mark for the majority of the trading day, but slumped to new lows during the last hour of action. The index then returned to its flat line, where it settled for the day. For the third day in a row, participation left a lot to be desired with just 487 million shares changing hands at the NYSE.
Equity indices opened with slim gains, ... More
More Market News
The stock rises 9% after the company reveals strong second-quarter results.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'