Super-long roses cost $260 a dozen

The 6-foot variety is winning over romantics for Valentine's Day. 'They're shocking, and that's the point,' says one observer.

By Aimee Picchi Feb 13, 2013 12:48PM

Woman holding a box of The Ultimate Rose’s 6 foot roses (The Ultimate Rose)Valentine's Day has been super-sized. 

A variety of rose that reaches six feet in height is gaining in popularity this Valentine's Day, with some romantics betting that the most effective way to show their love is with gigantic flowers. 

The super-long rose won't come cheap -- that is, if you can find it. FTD has sold out of the five-foot variety, although a shorter four-foot variety is still available. If your heart is set on sending your sweetie the longest rose on the market, then The Ultimate Rose website is offering a dozen of the flowers for about $260.

That means a dozen of the super-sized roses are more than quadruple the price of a bouquet of regular long-stem roses. 

"They're shocking, and that's the point," Kit Yarrow, a consumer research psychologist, tells USA Today

Paying more for the super-sized roses doesn't just deliver more length: The blossoms also have twice as many petals, according to USA Today. 

It takes special conditions to grow these giant flowers. The roses grow in Ecuador's volcanic soil, at 10,000 feet above sea level, and are left on the stem for about four months. That's twice as long as the typical rose, FTD vice president of design Michael Skaff told the newspaper. 

While the roses have been available on FTD for the past few years, demand has continued to spike, with sales jumping 50% year over year, according to FTD.

Perhaps it's no coincidence that sales of the super-long roses have picked up along with the economy. If shelling out $300 for roses that are probably taller than your Valentine seems, well, over the top, there are other slightly shorter choices, like the single-stem four-foot rose sold by FTD. It'll only set you back $70. 

More on moneyNOW

Tags: Wealthy
Feb 13, 2013 1:27PM
What a waste of money.  I know my wife would much rather go buy $260 in clothes than have me spend the money on something that will wilt and die in a week.
Feb 13, 2013 2:02PM
Feb 13, 2013 3:03PM
Let's see.............$260.00 flowers or $260.00 worth of merchandise from Victoria's Secret ?  I'm pretty sure I know what my wife would rather receive and I KNOW what I would rather see.
Feb 13, 2013 2:48PM
What's the point? Only the stem is long, the flower looks to be the same size as the regular roses. Some of my aunt's prize roses can grow up to 6 inches in bloom. The pictures here look smaller than that. I wouldn't pay extra fro long stems - I'd cut off the stems anyway. Like xquzit98 said, I'd rather spend the money on clothes.
Feb 13, 2013 2:56PM
Feb 13, 2013 4:27PM
Is it a giant rose or a giant stem?
Feb 13, 2013 3:13PM
really, who does that any more? what ever happened to hot sex and strawberry's?
Feb 13, 2013 4:59PM
What a waste...I would rather get something else instead of flowers!
Feb 13, 2013 9:02PM

"Roses are red, humans are fools,

when they're all dead, violets will rule".


~Anonymous Fool~

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