Hooters becomes a Mother's Day hot spot

The chicken wing chain is offering free meals for moms, and it expects to see 20,000 of them Sunday.

By Jason Notte May 10, 2013 3:56PM
Hooters Casino Hotel in Las Vegas, Nev., on January 30, 2006 (© Ethan Miller/Getty Images)Mothers, now may be a good time to ask your kids about the plan for Mother's Day. If they're not cooking, a reservation hasn't been made and nobody has the patience for the waiting area at the local diner, you may be headed to Hooters.

OK, so maybe it's not the greeting-card picture of Mother's Day, replete with colorful brunch menu items and vases of fragrant flowers. But if you have the type of kid who jumps at the chance to take Hooters up on the free meal the tank-top-and-tight-shorts-clad chain is offering mothers on Sunday, a pitcher of cheap beer and a plate of wings might just meet you where you're at.

At least you won't be alone. Hooters tells BuzzFeed that, based on last year's similar promotion, it expects 20,000 mothers nationwide to take the chain up on its deal. Given its recent struggles, Hooters will need every disappointed, pride-swallowing mom it can get.

After watching sales slide for several quarters, Hooters started toning down its image to appeal to more women. Because, you know, being sued by a waitress who claims she was fired for not wearing a wig over a surgical scar doesn't tend to bring the ladies a runnin'.

It also doesn't help that leering guys now have their pick of places where the food rates a distant second to the skin on display. Bikinis Sports Bar and Grill went ahead and trademarked the term "breastaurant" after similarly themed establishments like the Tilted Kilt, Mugs N Jugs and Twin Peaks considered that descriptor too vulgar for their blushingly modest tastes.

All of those places have been doing a brisk business, however, with food industry research firm Technomic finding that the top three "breastaurant" chains behind Hooters saw sales climb 30% in 2011. Hooters' sales, however, plateaued at $1 billion in 2007 before falling to $850 million last year.

So maybe there's NASCAR on in the background instead of string music and maybe that roll of paper towels at your table isn't exactly a white tablecloth. If Hooters is willing to spend more on your meal than your kids are, maybe it's time to consider adopting some busty, booze-bringing daughters for the day.

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May 10, 2013 6:23PM
tired of these idiots who have not been to hooters restaurant.  You see women and girls wearing a lot less on the street, in the malls, and God forbid on the beaches.  My mom and all our relatives enjoy going to hooters, great chicken and shrimp.  The waitress's are classy, and wear shorts and tee shirts, nothing revealing.  Lot's of young kids come with their parents here. I think its the name "HOOTERS" that  gets all the Bible thumping idiots bent out of shape.
May 10, 2013 6:28PM
Hooters and motherhood ......... tell me you don't see the relationship!
May 10, 2013 6:41PM
WHERES THE FATHERS DAY FREE FOOD!!!!!!!!!!!!!!!!!!!!!!
May 10, 2013 6:53PM
Haven't been to a Hooters or know where there is one but I'd sure take em up on their offer so I wouldn't have to cook for my adult kids!  They are working for a living, waiting tables like anyone else and it is an honest living!  Have no problem with these women if that is what they want to support themselves.  In my much younger years, went to topless places with my husband, later letting him go alone.  I went to women's "clubs" with male strippers and had a blast!  Anyway, thanks HOOTERS for offering.  Even though I can't find one, I thank you for the thought!

I'm a woman and a mom , and I LIKE Hooters. No, that gm that told that waitress she had to wear a wig wasn't politically correct(or correct in any way , shape or form) , but that's ONE establishment and ONE gm.

Our Hooters girls are personnable, charming, and as modest as those outfits allow them to be. I'm not sure if all Hooters girls wear them, but OURS wear hosiery under their shorts. Most are college girls, too.

It's a good place for wings and beer and for oysters on the half shell. I hear their burgers are also very good.

So , why are you "hatin" on Hooters? Perhaps because none of the fancy, white linen cloth covered table establishments that YOU frequent don't give free meals to moms to save YOU some bucks?

May 10, 2013 7:51PM
I have been to Hooters many times with my husband and 2 daughters.  We all enjoy the wings and have never been offended by the uniforms.
May 10, 2013 7:02PM
omg, this is funny.  I took a great nephew there and he wanted to marry the waitress.  This is hilarious.  I might have to do this on Sunday. 
May 10, 2013 6:27PM
Could this possibly be a more judgmental article? This must be the impartial journalism they speak of.
May 10, 2013 7:27PM
Been to Hooters quite a few times and love the fish sandwich!! Hope my hubby takes me there on Sunday!! That would be a treat after a nice bike ride!! Thanks for the idea!
May 10, 2013 8:12PM

the Hooters in Warwick RI is awsum - excellent food, friendly waitresses who do their jobs well, great atmosphere, etc. - shame on these fools who bad-mouth a place, they obviously have no idea about.


Hooters is a family restaurant & I've been to many all around the Country...including bringing my mom to some of them & my sister (with her entire family) to others.


PS - we've never had a bad experience

May 10, 2013 8:46PM
Nothing says I love you mom,like taking her to Hooters
May 10, 2013 8:25PM
God is Great!  MSN and the government...Not so much.
May 10, 2013 9:01PM
I think I'll pass and take my mom some place that is like her......classy!
May 10, 2013 9:37PM
I am so good I rather have cold cereal than to go there. I can make my own hot wings and run around in house in a low cut shirt and high cut shorts.
May 10, 2013 9:17PM
Oh brother! Just what every mom wants. A free meal (cheapskate husband) at  Hooters nonetheless! Okay so  some husbands are cheap, womanizing, classless perverts. Great role models for the kiddies as well. Sheeeesh. Come on guys! You can get a burger & boobies the other 364 days of the year. Let this day be about her.
May 10, 2013 7:11PM
Wow I can hardly wait for fathers day, I assume I get to chose my meal. Ha!
May 10, 2013 9:38PM
NASCAR doesn't race on Mothers Day.  Sprint Cup race is the day before.  And they need to kick in a free glass of champagne for mama.
May 12, 2013 11:06AM
Cold cereal or a Burger and Wings at Hooters...Is that really a choice, that takes a lot of thought.??
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