Waiters and fine china -- at McDonald's?
The burger chain is testing table service at a location in Australia. So far, there are no plans for similar experiments in the US.
According to media reports, the Golden Arches is testing table service at one of its restaurants in Australia. Customers at the location near Sydney are also eating Big Macs and Egg McMuffins on real china using good silverware. They are enjoying beverages in breakable cups.
According to the U.K.'s Telegraph, Glenn and Katia Dwarte, the owners of the franchise, would break out the cutlery when family members stopped by for visits. But the idea caught on with other patrons who asked for similar service. Catriona Noble, the head of McDonald's Australia business, liked the concept so much that she asked permission from the company's Illinois headquarters to try the idea out.
A McDonald's spokeswoman tells MSN that the fast food giant had no immediate plans to try this experiment in the U.S. That's a pity, because it would be an intriguing idea.
Rival Chick-fil-A, which is closely held, stands out in the fast food business for its attention to customer service. More specifically, it actually provides it. Employees will ask customers if they want refills on their drinks or perhaps dessert. No one at Chick-fil-A thinks they are eating at a five-star restaurant, but it is nice.
McDonald's, which is struggling to attract customers, could learn from its rival. Chick-fil-A generated gross sales of $2.9 million per location in 2011, the most in the fast food industry, topping McDonald's by $400,000 per location, according to Bloomberg News.
--Jonathan Berr owns a small position in McDonald's. Follow him on Twitter @jdberr.
More on moneyNOW
They have table service at McDonalds on lower B'WAY. in NYC. Also a Doorman wearing a Tux and overhead on a glass platform a guy playing a Grand Piano and they have table service and serve pastries for desert this is not a new idea
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.