The Nutella thieves strike again

The hazelnut spread is apparently so awesome that five tons of it have been stolen in Germany.

By Jonathan Berr Apr 8, 2013 12:49PM
Jars of Nutella in a supermarket in Slough, England on September 3, 2012 (© Simon Dawson/Bloomberg via Getty Images)What is about Nutella that drives people to commit crimes?

According to the Associated Press, thieves swiped five tons of the chocolate hazelnut spread worth 16,000 euros ($20,710) that was packed inside a parked tractor-trailer in the German town of Bad Hersfeld. This crime probably isn't a surprise to the many fans of Nutella, which was created in the 1940s by Italian pastry maker Pietro Ferrero and is still made by the company his family controls.

Apparently, the stuff is so very awesome in so many ways. There's even a World Nutella Day that has been celebrated for the past seven years.

"Although many Italian and other European children fall in love with Nutella from an early age, the spread has recently hit English-speaking markets and around the world; no matter how old you are the first time you try Nutella, though, the excitement is palpable and memorable," according to the World Nutella Day website.

That excitement was also apparently felt by students at Columbia University in New York City, who as my colleague Jason Notte recently noted, were found to be swiping perhaps a few thousand dollars worth of Nutella every week. The nutty spread isn't cheap, costing $7.30 for a  16-ounce jar on (AMZN). That's far pricier than a 15-ounce jar of Skippy Peanut Butter, which costs $3.99.

It also has its critics. Ferrero Group was agreed to set aside $3 million last year to settle a class action suit brought by a California mother who was miffed to discover that Nutella had more calories than jam or syrup, according to Reuters. Officials in Britain in 2008 had criticized Ferrero for overstating Nutella's nutrition benefits.

Privately held Ferrero also makes Tic-Tacs.

Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.

More on moneyNOW

Apr 8, 2013 2:39PM

Didn't know that the Euro exchange rate went up that fast... 6,000 Euros equals $20,710?

Apr 8, 2013 2:44PM
Costco, sells a twin 26.5 oz for $9.99
Apr 8, 2013 2:44PM
Nutella has less nutritional value than if you would melt a Reese's Peanut Butter cup on a piece of toast...  
Apr 8, 2013 2:18PM
it was the n.korea, nukes and nutella that will make lil kim fat and  happy
Apr 8, 2013 2:03PM
Apr 8, 2013 4:41PM
Here comes a commercial.. So irresistable people want to steal Nutella!
Apr 8, 2013 1:28PM
Reminds me of a massive maple syrup theft last year in Canada. Commodities in the name of the game these days...
Apr 8, 2013 7:03PM
I really love Nutella, but unfortunately, due to the high amount of calories and lack of nutritional value, it is best that I stay away from it. :O(
Apr 9, 2013 3:44AM
Does this writer even read his work? Errors in the first sentence of both first and last paragraphs typical of webrag trash. The lack of substance and citation in the article did not help redeem his credibility. Give someone else this job.  This article is horrible.
Apr 8, 2013 6:11PM
Does Nutella use porn models to advertise its Nutella product?
Apr 11, 2013 3:27PM

It's got to be aliens.  Look at history; they were visiting in the 40's and 50's and got hooked on the stuff.  It must give then a major high and they have got to have it.  Five tons of the stuff should just fill  alien space ship we have seen bad photos and videos of.


The twilight zone is hear and now.

Apr 10, 2013 5:47PM
One really good way to find the nutritional value of food is read the label. In my opinion food regulators demand overkill on listing food nutrient facts, until I read this. Greedy opportunists would rather sue than take responsibility for knowing what is in the products that they eat and serve to their families...a real shame.
Apr 10, 2013 5:00PM
After trying Nutella,---really---I don't see where it tastes any better than a can of cake frosting and is not much different nutritionally!  And I can get 2 or 3 cans of frosting for the price of one jar of nutella.
It's good but it can't beat peanut butter. It's too much like eating cake icing.
Apr 12, 2013 1:22AM
Yeah the stuffs so awesome they got sued, and lost, for misleading advertising and for lying to consumers about the nutritional value of what is basically a jar full of sugar. And they have yet to pay one penny of the money the were ordered to pay while they continue to rip off naive, or stupid, customers that think they're eating something that's good for them
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?


[BRIEFING.COM] The stock market finished an upbeat week on a mixed note. The S&P 500 shed less than a point, ending the week higher by 1.3%, while the Dow Jones Industrial Average (+0.1%) cemented a 1.7% advance for the week. High-beta names underperformed, which weighed on the Nasdaq Composite (-0.3%) and the Russell 2000 (-1.3%).

Equity indices displayed strength in the early going with the S&P 500 tagging the 2,019 level during the opening 30 minutes of the action. However, ... More