After 'poop cruise' disaster, Carnival slashes rates
At $38 a night, that's cheaper than staying at a Motel 6. But will it be enough to lure vacationers back on board?
A case study in disaster recovery is playing out before our eyes as Carnival (CCL) takes aggressive action to woo consumers who might have been put off by pictures of and reports about the infamous Triumph "poop cruise."
The company is offering a Caribbean cruise at bargain-basement rates, offering berths for as little as $38 a night, Bloomberg reports. The lowest nightly rate at the Motel 6 budget chain is $39.99.
The big question for Carnival and its investors is whether the cut-rate prices will help persuade vacationers to return. Early signs point to some success with the strategy, with chief executive Micky Arison noting on March 15 that "attractive pricing promotions" were helping to spur bookings. Carnival declined to comment on its pricing, Bloomberg notes.
That the cruise operator is taking such drastic steps isn't surprising, given the widespread negative publicity surrounding the Triumph, which was stranded for five days in the Gulf of Mexico after an engine fire.
After reports of food lines and raw sewage running down walls, passengers filed a class-action lawsuit.
So what do adventurous bargain hunters get in exchange for $38 a night? A four-day trip to the Bahamas from Port Canaveral, Fla., with stops in Nassau and Half Moon Cay. The ship includes a comedy club, a piano bar, a casino and a spa, among other amenities.
The lowest price is for an interior stateroom and is nonrefundable, according to Carnival's website.
"An empty ship doesn't make as much money," Futura Travel president Manny Lubian told Bloomberg. "They'd rather have bodies in them buying drinks and spending money."
I cruised from Port Canaveral to the Bahamas last week on Carnival’s Ecstasy ship. The crew was wonderful. The ship was clean. The food and entertainment were great. The beer was cold. No complaints from me.
Carnival cruises at $38 are not cheaper than a Motel 6, in fact, Motel 6 is 1/2 price of Carnival. The Carnival price you state of $38 is PER PERSON and cruises either require double occupancy , or, the single traveler must pay the price of the second person.
This means that for a cabin on a cruise (regardless of 1 person or 2), you'll pay at least $76 for that cabin, whereas, for a room at Motel 6, you'll only pay the $38.
So please, with your infinite wisdom, explain to me how you can HONESTLY say that the cabin on the cruise is cheaper than a room at Motel 6???
I'm not a cruise expert but wife and I did go on one for honeymoon, prior to all the problems, and had a great time with no issue. Honestly, if not for high airfare, and young kids, I might give it a try. Let's remember there were some horror stories but not everyone had that experience and the media, like usual, did all the could to hype the story and milk it for what its worth. Doesn't excuse what happened or if there is negligence on Carnival's part due to maintenance cut backs but still lets look at the truth.
I think its time
I have supported Carnival through this whole mess but lowering the rates is a mistake. There will be all kinds of riff raff on the ships now and THAT would keep me away from sailing with them. They are not only compromising their customer base but also the quality of service they will be able to offer. Their staff will not receive the tips and gratuities they are used to and this will affect the type of service they give to all customers. Big mistake!
That is fine, lower rates... Now when the Cruise Line registers the ship under the American Flag, I would give consider a cruise.. at least I would be protected by American Laws!
PS. Yes, the cruise line would also have to pay American Taxes --why it is American Dollars that are paying for the trip anyway, and US Cost Guard would insure that safety regulations are "fully" enforced!.....
i would go......better than sitting on a tarmac for hours on end and not being able to use the bathroom at all. After all, no one forced you to go!
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