Why the Bangladesh factory disaster matters

Western apparel companies and their customers rely on the country's low wages and efficient operations. Will the latest tragedy make any difference?

By Bruce Kennedy Apr 29, 2013 1:07PM

Bangladeshi garment workers protest against the collapse of an eight-story building that housed several garment factories in Dhaka, Bangladesh, Saturday, April 27, 2013 (© A.M. Ahad/AP Photo)Last week's collapse of a factory building in Bangladesh is turning into a horrific milestone for that nation's economically essential garment industry -- and it may be one of the worst industrial accidents ever.

Nearly 400 people are known to have been killed when the eight-story building collapsed, and at least 1,000 others remain unaccounted for. Several individuals were arrested in connection with the disaster -- including the building's owner, who tried to flee to India. Bangladeshi garment workers have taken to the streets in sometimes violent protests (pictured) against their unsafe working conditions and have burned several factories.

The human tragedy unfolding outside of Dhaka is also throwing a strong spotlight on retailers in the U.S. and Europe that rely on the developing world to produce cost-efficient clothing for Western consumers.

On Friday, The New York Times reported some U.S. labor groups released photos they said showed garments apparently produced at the Bangladesh factory collapse site with labels from J.C. Penney (JCP) and from a Spanish retailer, El Corte Inglés.

The U.S. and Canada receive nearly 30% of Bangladesh's garment exports, with an additional 60% going to Europe. But until recently, as Reuters notes, the dozens of Western retailers and apparel makers that depend on Bangladesh-produced clothing had taken a hands-off approach when it comes to labor issues there.

According to the wire service, shareholders at Wal-Mart (WMT) were given an opportunity several years ago to vote on a proposal requiring the company's suppliers to issue annual reports on safety issues at their factories. But that proposal was rejected, "by a nearly 50-to-1 margin," with the company arguing such safety reports would boost its prices and place it at a competitive disadvantage. Wal-Mart has changed its approach since then and has recently announced a "zero tolerance" policy aimed at preventing unsafe working conditions.

Analysts say most retailers still see partnerships with producers in China, Bangladesh and other countries as financially attractive, despite the negative publicity generated from last week's disaster or, for example, the 2012 fire in another Bangladeshi garment factor that killed at least 112 people.

"Bangladesh is a very viable source for apparel retailers," Michael Silverstein, senior partner and managing director at Boston Consulting Group, told Reuters.

"It has very low labor cost, good operational efficiency and because it produces in such large quantities, supply-chain costs are also low," he added. "Obviously safety and health conditions need to be tightly policed. Suppliers need to be rated and visited frequently."

But even activists fighting for better working conditions worldwide acknowledge they have an uphill fight against the economic hard times Western consumers face. "With globalization has come consumer apathy," Anna McMullen, with the British group Labour Behind the Label, recently commented on CNN.com.

"Who cares about people who make clothing? As long as it is cheap we will buy it. Especially in a recession, cheap clothing is a welcome industry for many. People in western countries living on the poverty line need to buy clothes for their children."

More on moneyNOW

Apr 29, 2013 3:06PM
Isn't it nice to know that globalization has sacrificed decades of American progress to put Americans out of work so that Third World people can have to opportunity to be exploited by greedy corporations and killed by poor working conditions?
Apr 30, 2013 9:40AM
I personally DO care about where my clothing is made.  I DON'T shop at WalMart and this article reflects just one of the reasons.  "Made in China", "Made in Bangladesh", "Made in Pakistan" and similar labels imply a tacit support of what is effectively slave labor - stay away from it!  Besides - if it's "Made in China", odds are it will kill you!
Apr 29, 2013 4:01PM
This had nothing to do with garment industry safety. Some Chinese and Indian businesses are trying to link the two, so they can exploit this situation. This was simply a matter of building construction that was flawed and not up to standards. Let's not politicize and take advantage of people during their trying times!
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