The 6-year-old millionaire who loves 'being the boss'

Kid beauty pageant winner Isabella Barrett is now the center of a mini-conglomerate. But is that a good thing?

By Bruce Kennedy Apr 16, 2013 3:02PM

Isabella Barrett (© Ilya S. Savenok/Getty Images)British newspapers sometimes look at America with a combination of outrage, condescension and wistfulness -- and their coverage often seems like they're exploring a semi-exotic culture.

So it's no major surprise if the Daily Mirror appears to be slightly taken aback by Rhode Island native Isabella Barrett. The 6-year-old was recently profiled by the British tabloid as a typical kid who is also a "mini-mogul . . . a MILLIONAIRE who has already developed a taste for the finer things in life."

Isabella's success on the kiddie beauty pageant circuit has landed her a spot in the cable TV reality show "Toddlers and Tiaras." And all this publicity has, in turn, turned Miss Barrett into an industry, with her own brand of toys at Toys R Us, a jewelry collection, a soon-to-be-released pop single, a lucrative modeling career and an official Facebook page.

"What's not to like about being a millionaire?" says Isabella, who's not exactly a shrinking violet. "I’m a superstar, I have my own jewelry line, and I just love being the boss. I never lose at anything, and almost every pageant I enter I win. But what I love more than anything is shoes. I have over 60 pairs."

The Mirror says that while Isabella's mother, Susanna, is "quick to hit back at people who criticize her for 'sexualising' her daughter and making so much money from her, she does admit to becoming addicted to her daughter's new-found fame."

If you're a parent, please put aside any strong emotions you might be having at the moment -- and consider the business angle here.

Isabella's line of charm bracelets, Glitzy Girl, was launched in 2012 and reportedly made $1 million in its first year. The company now employs more than 40 people and has been expanded to include makeup and clothes.

Susanna, who controls her daughter's daily business affairs, says she and her husband are trying to keep Isabella's feet on the ground. "You see what happens to these child stars like Britney Spears, and I certainly do not want that happening to my daughter," Susanna told the Daily Mirror. "But she does like nice things, so we do treat her."

Like the parents of other child stars, the family aims to get Isabella on Disney (DIS). "She would love to be the next Selena Gomez," her mom says.

Comments at the Daily Mirror website to Isabella's story are universally negative, by the way, expressing anger over what many readers see as a lost and exploited childhood.

"What do you think, kids," says one entry, "does Isabella really love being a star? Or is she simply the new breed over achiever six year old that you and I wish we were once too?"

More on moneyNOW

Apr 16, 2013 3:24PM
Apr 16, 2013 3:38PM
Apr 16, 2013 4:00PM
Apr 16, 2013 4:14PM

What's not to like about being a millionaire?" says Isabella, who's not exactly a shrinking violet. "I’m a superstar, I have my own jewelery line, and I just love being the boss. I never lose at anything, and almost every pageant I enter I win


I don't know .. sounds like the makings of a snob ... if she is talking like this now ... can you imagine what she will be like 10 years from now .....     feel bad for who ever dates her ... she will be very high maintenance !!!

Apr 16, 2013 4:06PM

Just wait and see what happens in few years when the "cute" six year old becomes the rich, spoiled, rebellious, pimple faced teen; with raging hormones, and the money to strike back at her parents. After all, one only needs to look at LeAnne Rimes to get a glimpse at money acting out. She, LeAnne, remains a mess, suing anyone and everyone she feels that may have slighted her in the least.

Parents beware. This is a disaster in incubation...maybe even another Lindsay Lohan.  

Apr 16, 2013 3:32PM
I was thinking Paris H at 17, but your right Brood Lohan.
Apr 16, 2013 4:17PM
She is quoted as saying, "I’m a superstar, I have my own jewelery line, and I just love being the boss. I never lose at anything, and almost every pageant I enter I win. But what I love more than anything is shoes. I have over 60 pairs."...This girl needs a little spank on her behind. 6 years old and already a self centered Diva. Is this really the type of person the parents want her to grow up to be? ....How about mixing in a dose of humility with this child's education.
Apr 16, 2013 4:03PM
Apr 16, 2013 3:50PM
Can't wait to see this mess in the making.
Apr 16, 2013 4:13PM
I cannot fathom what a horror this girl is going to be by the time she's a teenager.
Apr 16, 2013 4:10PM
Apr 16, 2013 4:10PM
I wonder if the one of the parent's can trace their roots to Dr Frankenstein.  They are truly creating a monster.
Apr 16, 2013 4:14PM

 "But she does like nice things, so we do treat her."  Hmmm... do you think this kid has ever heard no in her life? I concur with the Lohan statements, unfortunately. Poor kid.

Apr 16, 2013 4:12PM

Kids need to be kids.  They grown up way too soon anyway.

Apr 16, 2013 4:08PM
Good luck kid you don't see it now but will need it
Apr 16, 2013 4:16PM
The parents are creating a sick person.  It's o.k. for her to make money but not to become obsessive and to enjoy material things more than normal life.
Apr 16, 2013 4:17PM
This is a major accident waiting to happen, a t5rain wreck of mammoth proportions......Sorry, but kids should be kids and nothing more.....As for that show, it is amazing how many people watch this crapola sexualizing little girls, making them act 20 years older and playing right into the hands of the pedophiles whoi probably make up a big part of the viewership....Guess they all think Jon Benet Ramsey was  just a figment of the imagination....Just another form of child abuse as far as I am concerned.........I hope this little kid lives to become a teenager!
Apr 16, 2013 4:16PM
It can only be hoped that this child does not end up like so many child stars in their adulthoods, addicted to drugs, alcoholics and dangerous drivers and having the opinion they should be treated exceptionally, that laws do not apply to them.  A mother's ego can ruin a child's life.  When a child succeeds in something other than academics, parents get dome kind of ego trip out of it.  I can not recall children that were very intelligent when young and graduated from college in the early teens or even younger than that, you never read about them having emotional problems, just those that are put in the celebrity spotlight have these.  This mother better become educated of what she is ding to this six year old mentally and probably physically, as she can develop adult eating disorders and other problems from the chemicals in the makeup she wears.  She is also causing this child to mature to be very self-centered and selfish. 
Apr 16, 2013 4:09PM
I've seen numerous pics of her and to tell the truth she's not that cute at all
Apr 16, 2013 4:30PM

Her parent's should be ashamed of themselves.  Have they ever heard of humility and gratitude!


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