US getting another conservative news channel

Upstart Herring Broadcasting is launching One America News to take on Fox News in the cable market and provide 'another platform.'

By Jonathan Berr Mar 18, 2013 8:52AM
Charles Herring of One America at the Conservative Political Action Conference in Oxon Hill, Md., on March 14, 2013 (© Nick Wass/Invision for BFI-Good News Source One America/AP Images)Upstart Herring Broadcasting, which is owned by San Diego's Herring family, is prepared to wager hundreds of millions of dollars that viewers will tune in to a conservative-leaning cable news channel that isn't named Fox News.

The company, which also owns Wealth TV, believes that a "business case" can be made for its channel -- dubbed One America News -- because the views of independents, libertarians and conservatives aren't being heard, said Charles Herring, the company's president (pictured).

"There is Fox, of course," he said in an interview with MSN Money, adding that the market has room for One America News. "This will be another platform for independents and conservatives to express their views."

One America will launch July 1. It will feature straight news programs and political talk shows that come from the conservative perspective. Herring declined to provide any information on the hosts or on the state of carriage agreements. However, he did take pains to say One America's shows won't be the shout-fests that are all too common on cable news.

The Wall Street Journal
estimated that the channel's expected distribution will be between 10 million and 15 million homes. Fox News, by contrast, is available in 90 million homes. A spokesperson for Fox couldn't immediately be reached for comment. Fox, which is owned by News Corp. (NWS), generally is the most watched cable news channel in terms of the highly targeted demographic of viewers ages 25-54.

Though these channels tend to attract their biggest audiences during major news stories, they still make big money. Fox's 2011 profit was about $869 million, far exceeding the $596 million earned by Time Warner's (TWX) CNN and the $187 million earned by Comcast's (CMCSA) MSNBC, according to the Project for Excellence in Journalism.

Current TV, which was recently sold to Al-Jazeera, failed to attract an audience for its liberal programming. Glenn Beck's The Blaze offers more conservative fare. The channel is distributed by the Dish Network (DISH) and is seeking a wider audience, The Journal says. 

Herring said he hasn't spoken with Beck, but he realizes the daunting challenge that lies ahead for One America News.

"It's a marathon," he said, "not a short sprint."

More on moneyNOW

Mar 18, 2013 11:23AM

If he wants to start a news channel with his money, more power to him. His choice and money so what?

I really just wish we could get a news channel with no or as little bias as possible. Just report the facts for crying out loud! Then if needed or if bias is present and unavoidable give both views, on equal ground as possible. Also outside/global views when needed. Again report facts, no hype, and little bias as possible, then let the viewer decide. Though I know many couldn't handle making the choice for themselves or that without the "entertainment" part stuck to it, likely wouldn't survive. Some people's heads would probably explode at the thought of an honest fact based news broadcast where they form opinions on their own.

I think its time

Mar 18, 2013 11:44AM

In the immortal words of Jack Webb:

"Just the facts Mam".

I just want a news show that doesn't take sides, doesn't cover-up, doesn't lie or distort the truth and doesn't use their news program to try to belittle, humiliate, backstab anyone they don't agree with.

Mar 18, 2013 11:51AM
When did "News" become so damn political. I remember when the news was used as an opportunity to share current events and what is going on in and around the world. When did political party become a factor??
Mar 18, 2013 11:21AM

Fox, which is owned by News Corp. () generally is the most watched cable news channel in terms of the highly targeted demographic of viewers aged 25-54.

The liberal people at msn must've been sick to their stomachs while typing this statement.

Mar 18, 2013 10:38AM

I caught a little bit of a show at an airport bar the other day I thought I was watching the new series "Freakshow" but it turned out to be MSNBC news.

Mar 18, 2013 10:42AM
Used to be a conservative leaning moderate, but after listening to all the hate, bad mouthing, and closed minded rhetoric of the partisan and uber-conservative alike, I choose to distance myself from any and all media that spews this destructive propaganda. This country is becoming divided in a most unhealthy way, with far too much vicious rhetoric and intolerance that's slowly destroying the "United" States.
Mar 18, 2013 10:48AM
We need this channel and I think it will allow competition that is healthy for this country. Go Herring!!
Mar 18, 2013 10:34AM

"Fox's 2011 profit was about $869 million, far exceeding the $596 million earned by CNN and the paltry $187 million earned by MSNBC. Current TV, which was recently sold to Al-Jazeera, failed to attract an audience for its liberal programming"


And last time I checked, the first ammendment still allows freedom of speech, which really gets Liberal's panties in a bunch.

Mar 18, 2013 11:41AM
It will be nice to have another news network that isn't leftist in nature.
Mar 18, 2013 11:09AM
We should always welcome another POV.  Hopefully this new channel can bring out some new talent and some new voices and seldom-heard opinions to the forefront.   If you don't like what they have to offer, don't watch.  The free market will determine if this new channel is successful.

Interesting that FNC earned 5 times what MSNBC did - guess we shouldn't be surprised based on ratings.

Mar 18, 2013 9:55AM
If by "conservative" I wonder if they mean they won't promote selling out this country and it's workers to any entity who wants it.....for a price.
Mar 18, 2013 11:51AM
I wish them luck. I hope they do more news programs and less opinion based talk shows. I am all for conservative based news and more news channels in general. I consider myself a left leaning moderate. Im l iberal on social issues and more conservative on spending and goverment. I would like to see a news channel that does investigative journalism on the wrong doings of both sides of our goverment.
Mar 18, 2013 12:39PM
How about a channel that just reports the news and has no opinion of their own,  I, for one would listen to that.
Mar 18, 2013 12:30PM

It would be great if all the so called news channels would just tell us ALL of the news, not filter out what they don't want us to hear or or put their political preference slant or spin on it. We don't need them to analyze it. Most of us are smart enough to do that ourselves. We just want the raw news.


I can tell if a politician is lying, all you have to do is see their lips move.

Mar 18, 2013 11:44AM
ided  that  fox  news  is  conservative.?    actual  journalism   years  ago   was  close  to  what  fox  is now..... the   problem  is  the  alphabet  networks   are  sooooo  liberal  that  any  balance  in  news  "seems"   conservative.
Mar 18, 2013 12:00PM

FOX and AmericaOne are still outgunned by the leftist news services of CNN, MSNBC, NBC, ABC, and CBS,


So instead of 5 : 1, it will now be 5 : 2.

Mar 18, 2013 11:22AM
I suppose it wouldn't take long for this to be known as the Red Herring Broadcasting Newtwork.
Mar 18, 2013 11:52AM
Just the fact that they recognize FOX as extreme rightwing will get me to give them a try.  As a hardcore independent I hope they truly mean independent and not just conservative lite.  The libs and the cons BOTH need to get back to the middle because that's where America will grow.  All the pinheads that swallow up EITHER of the folks from the Bias Belt need to get smart.
Mar 18, 2013 11:55AM
Friend you hear hatefull divisive rhetoric from conservatives but not from the left and far left? You can not be serious? Obviously you have never been to a conservative gathering on a college campus? Besides what is a moderate anyway? What does that mean? Its an indiscriptive designation that in my opinion implies that you have no real conviction in some areas? Its a nice way of avoiding any conflict or controversey! In fact all of these terms conservative and the like really say nothing at all? Also it is note worthy that the heated debates that took place in this country at its inception were anything but mild and cordial. The big difference was that people of that era were far superior in their intellectual capabilities than what we sees and hear today! Our leaders today lack the knowledge and sagacity that was so apparent among those men in spite of some of their flaws.
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?


[BRIEFING.COM] The stock market finished an upbeat week on a mixed note. The S&P 500 shed less than a point, ending the week higher by 1.3%, while the Dow Jones Industrial Average (+0.1%) cemented a 1.7% advance for the week. High-beta names underperformed, which weighed on the Nasdaq Composite (-0.3%) and the Russell 2000 (-1.3%).

Equity indices displayed strength in the early going with the S&P 500 tagging the 2,019 level during the opening 30 minutes of the action. However, ... More