New shirt can be worn 100 times without a wash
The upcoming launch by a New York startup is eagerly awaited by fashion aficionados.
The shirt (pictured) is the brainchild of Mac Bishop, 24, a college graduate whose family runs a wool mill in Portland, Ore., The Huffington Post reports. And wool just happens to be the key ingredient in a shirt that doesn't get all smelly on you after a day in the sun.
Bishop and two friends founded a company, Wool&Prince, to make and sell the shirts. They also launched a fundraising campaign on Kickstarter to get $30,000 in funding. That's when the mania started. The idea went viral and Wool&Prince ended up raising more than $310,000 with 18 days to go in the Kickstarter campaign.
The shirts were designed in Brooklyn but are being made in Shanghai (the Bishop family wool mill is not involved). The company has limited the first production run to 3,000 shirts, and pre-orders are sold out. They cost $98 each. You won't see this in Wal-Mart (WMT) or Target (TGT) anytime soon, but if the promises play out, the shirt could be well worth the price.
The shirts are made out of finely spun wool, according to The Post, and don't look like the kind of garment you'd expect to see on your grandfather. The button-down has a slim fit and could easily be worn to the office or more casual places. In fact, the Kickstarter campaign showed images of Bishop wearing his shirt for 100 days and playing basketball and diving into a lake.
And after all that, it still smells fresh? Yes, according to Wool&Prince. And the secret is wool, which doesn't absorb sweat and thus won't get stinky. After all, you've never seen a smelly sheep, have you?
- $600 seats? Rolling Stones fans say get off your cloud
- Disney halts production in Bangladesh
Is it really that hard to throw a load of clothes in the washer and dryer, then hang it back up ?
Hundred dollar shirts, 600 dollar smartphones and 1,500 dollar Google glasses. I see why they are advising everyone to work until they are 70.
Oh my god....could you just imagine what this shirt would smell like after just 5 days of wear ? ? ?
Just think....people would know you were coming before you got there ! ! ! !
THE BIGGY.....That is not mentioned...?
Wash it after the hundreth wearing....And, It SHRINKS, 2 Sizes..!!
Make sure and buy a XXXL, Moby.
KIM my dear, I don't think you have been out to the Farm for awhile, if ever...??
Stop and check out the Sheep and Goats about an hour or so, after a hard rain...! weeooo!!
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market finished the Wednesday session on a modestly lower note, but it is worth mentioning today's retreat took place after six consecutive gains. The Dow Jones Industrial Average (-0.1%) and S&P 500 (-0.2%) settled not far below their flat lines, while the Nasdaq Composite (-0.8%) lagged throughout the session.
Equity indices started the day in the red, with the Nasdaq showing early weakness as large cap tech names and biotechnology weighed. The technology ... More
More Market News
Stocks are facing some serious resistance as the bears tear into the market's respite.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'