New shirt can be worn 100 times without a wash

The upcoming launch by a New York startup is eagerly awaited by fashion aficionados.

By Kim Peterson May 3, 2013 4:02PM
Credit: © Wool & Prince
Caption: Wool & Prince shirt can be worn 100 times without a washA new shirt that promises to be worn 100 times without needing a wash has captured the attention of the laundry averse. It's already sold out, even though it won't even become available until late this year.

The shirt (pictured) is the brainchild of Mac Bishop, 24, a college graduate whose family runs a wool mill in Portland, Ore., The Huffington Post reports. And wool just happens to be the key ingredient in a shirt that doesn't get all smelly on you after a day in the sun.

Bishop and two friends founded a company, Wool&Prince, to make and sell the shirts. They also launched a fundraising campaign on Kickstarter to get $30,000 in funding. That's when the mania started. The idea went viral and Wool&Prince ended up raising more than $310,000 with 18 days to go in the Kickstarter campaign.

The shirts were designed in Brooklyn but are being made in Shanghai (the Bishop family wool mill is not involved). The company has limited the first production run to 3,000 shirts, and pre-orders are sold out. They cost $98 each. You won't see this in Wal-Mart (WMT) or Target (TGT) anytime soon, but if the promises play out, the shirt could be well worth the price.

The shirts are made out of finely spun wool, according to The Post, and don't look like the kind of garment you'd expect to see on your grandfather. The button-down has a slim fit and could easily be worn to the office or more casual places. In fact, the Kickstarter campaign showed images of Bishop wearing his shirt for 100 days and playing basketball and diving into a lake.

And after all that, it still smells fresh? Yes, according to Wool&Prince. And the secret is wool, which doesn't absorb sweat and thus won't get stinky. After all, you've never seen a smelly sheep, have you?

More on moneyNOW

May 3, 2013 5:27PM
I would think the bacteria count would go off the charts before 100 wearings.
May 3, 2013 4:11PM
A smelly shirt isn't the only reason we wash them.  Have you ever heard of stains or dirt before?
May 3, 2013 4:42PM
 yes on the smelly sheep.  go to  the  farm and check it out yourself.
May 3, 2013 11:16PM
Something smells about this story...
May 3, 2013 4:52PM
OK, this is pretty stupid but they might be great shirts.  100 wearings without washing?  Try that in Florida.  Maybe where you can wear undershirts, but there is not only sweat but skin particles, etc... guarantee you're going to want to wash it after about 3 wearings.
May 3, 2013 6:20PM
Simply imposible since there are so much sweat and bacteries...Cleanliness is next to happyness
May 4, 2013 8:22AM
Actually I have seen a smelly sheep.
May 4, 2013 8:03AM

Is it really that hard to throw a load of clothes in the washer and dryer, then hang it back up ? 

Hundred dollar shirts, 600 dollar smartphones and 1,500 dollar Google glasses. I see why they are advising everyone to work until they are 70.

May 3, 2013 11:16PM
Hang on a minute.  I wear merino wool socks to my office job every day in the winter.  They smell of perspiration at the end of the day.  I cannot believe these shirts won't smell in just 3 or 4 wearings.
May 4, 2013 7:37PM




Oh my god....could you just imagine what this shirt would smell like after just 5 days of wear ? ? ?


Just think....people would know you were coming before you got there ! ! ! !








May 4, 2013 3:23PM
Maybe wool underwear is next, out of goat hair?
May 3, 2013 11:21PM
You can limit bacteria growth by coating/weaving  the fibers in silver metal.  I wear ExOfficio underwear made from silver coated polyester fibers and they do eliminate odors.  However they are also expensive.   But...........there's no way you could wear a shirt 100 times before it either stinks, stains or looks very very wrinkled.
May 6, 2013 10:46AM
I can wear the shirt I have now 100 times w/o washing. I'm sure I'll be truly "unfriended", but there is no problem wearing one now. Maybe the headline should state the shirt can be worn 100 times without requiring a wash. Lastly, I'm sure seeing a "smelly sheep" wouldn't be a problem. MSN should continue to recruit their pseudo-journalists from third world backwater high schools.
May 5, 2013 3:42PM
(IF) this is such a fantastic new invention....then why such a "doom & gloom " guy ???

May 5, 2013 1:05PM

THE BIGGY.....That is not mentioned...?


Wash it after the hundreth wearing....And, It SHRINKS, 2 Sizes..!!

Make sure and buy a XXXL, Moby.


KIM my dear, I don't think you have been out to the Farm for awhile, if ever...??

Stop and check out the Sheep and Goats about an hour or so, after a hard rain...!  weeooo!!

May 4, 2013 5:59PM
Yes, sheep are generally smelly, and not just their feces. However, the smell is lanolin which repels moisture and most stains. Usually by the time wool is refined into cloth material most of its nature is gone. So maybe that is their big deal, that they have figured out how to keep the natural wool intact. (Usually that means the wool is still scratchy though--think of rolling on a wool area rug.)
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