Scope Bacon was a joke? Fans aren't laughing
An April Fool's prank goes awry for consumer-products giant P&G. 'I really wanted a sample,' one customer writes.
Some Americans take their bacon very seriously.
That's a lesson Procter & Gamble (PG) learned the hard way after an April Fool's prank went awry. The gist of the joke was that the consumer-products giant was planning a new product called "Scope Bacon," a mouthwash boasting smoked-meat flavor.
On its Facebook page, Scope even included mock-ups of an advertising campaign, including taglines such as "Taste breakfast while washing it away" and "Indulge your meat tooth."
But Procter & Gamble made two big missteps with its gag.
First, it started the joke on March 28, not exactly the most obvious day for an April Fool's Day prank, given that the tradition is, well, always observed on April 1.
Second, the product sizzled with that slice of consumers who gobble up bacon-inspired products. After all, given that smoked-meat fans can clean their teeth with bacon-flavored floss, why not bacon mouthwash?
"You know, it doesn't get any better than this," one fan wrote on Facebook about Scope Bacon. The fan added, "The Bacon cheese cake I made for Easter comes pretty close though."
For sure, many people responded with comments such as "Gross!" But a sizable number expressed their desire to try the product. Only a few seemed to cotton on to the idea that Scope was playing a prank.
Some consumers started looking for the product in store aisles, while others hoped for coupons to buy it on sale, reports Advertising Age.
Consumers were so confused that Scope posted an update to its Facebook page on April 1 to clarify that the product "isn't real. Not yet!"
That's going over about as well as fat-free bacon. "I really wanted a sample," wrote one Scope fan on its Facebook page.
"The point of an April Fool's joke should take place on the day, not a week leading up with a full blown marketing campaign," wrote another Facebook fan. "Obviously people were wanting the product, you have a demo for it. Make it."
Aimee Picchi owns shares of P&G but hasn't traded them in at least 12 months. Follow her on Twitter at @aimeepicchi.
Say it isn't so! I was so looking forward to bacon flavored mouth wash!
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
- Student loan debt climbs for 5th year in a row
- Wall Street finally notices Bitcoin
- Part-time workers hurt by on-call system
- 5 myths about late payments and your FICO scores
- Auto loan interest rates hit record low
- Should the US scrap the debt ceiling?
- Will new mortgage rules mean fewer lenders?
- Why GM, Chrysler are riding high
- Survey: Dashboard lights fail to send right message
[BRIEFING.COM] Sideways is the directional trade at the moment, which is just fine for anyone who is long the market. That's because the vast majority of today's gains were logged in the first 30 minutes of trading.
The question that remains is, will the market kick into higher gear in the afternoon session and drive the S&P 500 positive for a ninth straight week or will it fade on some understandable profit-taking activity. Recently, the market has shown a propensity to ... More
More Market News
The rollout of the new national health care plan has been far from perfect, but some sectors may get an Obamacare bump.