Scope Bacon was a joke? Fans aren't laughing

An April Fool's prank goes awry for consumer-products giant P&G. 'I really wanted a sample,' one customer writes.

By Aimee Picchi Apr 3, 2013 1:09PM

Screenshot from Procter & Gamble's April Fool's Scope Bacon Mouthwash webpage (© Procter & Gamble)Some Americans take their bacon very seriously. 


That's a lesson Procter & Gamble (PG) learned the hard way after an April Fool's prank went awry. The gist of the joke was that the consumer-products giant was planning a new product called "Scope Bacon," a mouthwash boasting smoked-meat flavor.


On its Facebook page, Scope even included mock-ups of an advertising campaign, including taglines such as "Taste breakfast while washing it away" and "Indulge your meat tooth."


But Procter & Gamble made two big missteps with its gag. 


First, it started the joke on March 28, not exactly the most obvious day for an April Fool's Day prank, given that the tradition is, well, always observed on April 1. 


Second, the product sizzled with that slice of consumers who gobble up bacon-inspired products. After all, given that smoked-meat fans can clean their teeth with bacon-flavored floss, why not bacon mouthwash?


"You know, it doesn't get any better than this," one fan wrote on Facebook about Scope Bacon. The fan added, "The Bacon cheese cake I made for Easter comes pretty close though."


For sure, many people responded with comments such as "Gross!" But a sizable number expressed their desire to try the product. Only a few seemed to cotton on to the idea that Scope was playing a prank. 


Some consumers started looking for the product in store aisles, while others hoped for coupons to buy it on sale, reports Advertising Age.


Consumers were so confused that Scope posted an update to its Facebook page on April 1 to clarify that the product "isn't real. Not yet!"


That's going over about as well as fat-free bacon. "I really wanted a sample," wrote one Scope fan on its Facebook page.


"The point of an April Fool's joke should take place on the day, not a week leading up with a full blown marketing campaign," wrote another Facebook fan. "Obviously people were wanting the product, you have a demo for it. Make it."


Aimee Picchi owns shares of P&G but hasn't traded them in at least 12 months. Follow her on Twitter at @aimeepicchi.


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14Comments
Apr 3, 2013 1:37PM
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It was funny and anyone who has an issue with it has plenty of issues with themselves.  Come on people this was funny stuff.
Apr 3, 2013 2:27PM
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Im waiting for the Scope Doritos Locos flavored mouth wash.
Apr 3, 2013 1:50PM
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Who in thier right mind would want bacon flavored mouthwash??  Bacon is actually my favorite food, but come on. Anyone should have known this was a joke from the beginning.
Apr 3, 2013 2:25PM
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And now they know people will buy, I wonder how long it will take for this joke to become a reality
Apr 3, 2013 4:39PM
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this would go great with my Baked potatoe and sourcream Toothpaste
Apr 3, 2013 5:41PM
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NNNNOOOOOOOO!!!!

Say it isn't so! I was so looking forward to bacon flavored mouth wash!

Apr 3, 2013 3:47PM
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It was a funny and obvious joke. It was doing a long time we did not ear from Scope and did not know they could laugh at them like this. 

As for the date: Did you guys read MSN? You covered the American Eagle Spray pants story on March 25th? It was out March 22nd.

http://news.msn.com/rumors/rumor-american-eagle-launches-new-paint-on-skinny-skinny-jeans
Apr 3, 2013 11:02PM
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they will test the market for it now.
Apr 4, 2013 10:59PM
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What kind of person will you attract with clean bacony-smelling breath?
Apr 5, 2013 11:07AM
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People need to lighten up and appreciate comedy. I think it was clever, whitty and very creative. 
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