Female 'zombie' gun target widely misses the mark

The maker of a mannequin that bleeds when shot, and was named 'The Ex,' pulls the product. But that's not the end of it.

By Jason Notte May 10, 2013 1:15PM
Alexa Bleeding Zombie Target (© Zombie Industries)It's as if a bunch of guys at a local gun shop had a contest to see who could come up with the most offensive target, then followed it up with an equally lunk-headed discussion about what name would deflect enough criticism and cover their posteriors long enough to get it to market.

Well, Zombie Industries' "The Ex" female mannequin target, which in no way resembled a zombie and bled when shooters hit it, had an improbable run. But the feeble-minded fun is over. The company said Thursday it will discontinue the target, and it offered an apology that had about as much sincerity as the company's target had zombie features.

If Zombie Industries expects the National Rifle Association to come diving to its defense John Woo-style, with pistols firing in each hand, it hasn't been paying attention. At its convention in Texas last week, the NRA forced Zombie Industries to take down a target being sold at the company's booth that looked a whole lot like President Barack Obama (BuzzFeed still has the picture up).

A gun industry company that gets whacked by the NRA is a rarity. After all, this is the gun lobbying group that released a gun video game the same week it blasted video games in the wake of the Newtown, Conn., elementary school shootings and just elected a president who considers the Civil War The War of Northern Aggression.

The $89.95 The Ex target is still available on the company's website, though Zombie Industries CEO Roger Davis told The Huffington Post that it won't be after Monday. He says his company is sorry if it offended anyone but is "disappointed that people's feelings were hurt." He added that "the female zombie target that we made is not intended to be a real woman; it is supposed to be a representation of a zombie."

The first group offended should be zombie geeks, who know that zombies don't have the pink hue to their skin that the mannequin does. That indicates life.

Also, zombies don't bleed red, regular-looking blood as the target does. Zombies run on base vital functions, and their blood, if they have any, would be a dark, stagnant coagulant or some secondhand plasma from the last warm body they chowed down on.

Finally, a zombie is kind of the last thing you'd want to put in a bikini. That's a lot of rotting flesh on display.

The second group offended, the women the target resembles, have been heard clearly. Women's group UltraViolet just looked right past that throw-in "zombie" title and saw a company giving shooters an excuse to act out revenge fantasies against women. The group petitioned Amazon.com (AMZN) to remove the target from its marketplace, which it did almost immediately.

The third offended demographic, folks who rail against "political correctness" as if it's a topic anybody but their group is still discussing, has no need to worry. Zombie Industries says it's bringing back the target with green skin -- which makes it either a zombie, She-Hulk or Captain Kirk's alien love interest on "Star Trek" -- and is giving the target a new name, "Alexa." The company's right to be complete jerks about all this is fully intact.

More on moneyNOW

May 10, 2013 3:12PM
May 10, 2013 3:25PM
Here's a pro tip for Zombie Industries...the next model you make should be called :

"The Whining Lib"

It should be pasty white, effeminate in nature and wearing an "I heart MSNBC" t-shirt

May 10, 2013 2:25PM
So if there really is a zombie apocalypse (which is highly unlikely) we can't shoot the women, babies, and dog zombies, just the males ones?
May 10, 2013 1:44PM
First off, "she" is wearing a torn wife beater and bra, not a bikini.  WTB accuracy in writing.

Secondly, why in f's sake do you need a human target that bleeds for your target practice?  I'm not an anti-gun nut, but anyone who buys this has some serious mental issues.

Thirdly, if you want to take the wind out of the sails of the anti-gun folks, this crap is definitely not the way to do so.  It just makes the pro-gun side look even worse.

That being said, if the company wants to sell it they have every right to, whether it offends folks or not.  Capitalism at work.

May 10, 2013 3:14PM
Whos offeneded?  You writers need to stop supporting and being so pussy pc about everything.  Grow a pair and suport freedom,  because there will allways be someone somewhere being offened, they just need to get over it.
May 10, 2013 3:08PM
As a female hunter, I think it is hilarious! I would totally buy one for my guy,,,even slightly resembles me with the dark hair!
May 10, 2013 3:16PM
The mambie pambie liberal idiot known as Jason Notte, author of this article should have his mangina inspected regularly to be sure he isn't growing a pair.  Political correctness is dying, finally!  Shut up **** this is America.  For better or worse we are free in a free market to sell what ever we can imagine, Sally.
May 10, 2013 3:31PM
Who the hell does MSN have writting stories here...Jane Fonda? Michael Moore? Try writing your stories off-slant.there Jason.
May 10, 2013 3:30PM

It's a passing fad that is of little interest to serious shooters.

May 10, 2013 3:28PM
The liberals, gun grabbers and PC police have to get a grip...these zombie doll targets of both male and female  targets have been around for a long time ..ever since the zombie craze in the movies and TV became popular...They're a only a novelty...period.
May 10, 2013 3:34PM
"After all, this is the gun lobbying group that released a  the same week it blasted video games in the wake of the Newtown, Conn., elementary school shootings"  
The NRA put out a video game that taught gun safety & responsibility! I don't get how people think this is hypocritical. They didn't say all video games are bad, they just said that video games usually portray/glorify IRRESPONSIBLE gun use. Get it? 
May 10, 2013 3:42PM
Holy crap! The whole PC thing has gone too far. IT'S A FRICKIN' ZOMBIE! It's supposed to be a scary monster; it does not symbolize misogyny! It's not to be taken seriously. Get over it! I'm a woman and I don't find it offensive. Anyone complaining needs to get a life.
May 10, 2013 3:26PM

Hard to believe, this was even published.

I mean, you really, have a no event life, if this is all you have to get excited about.

May 10, 2013 3:51PM
May 10, 2013 3:14PM
I don't care for the life like targets. Over priced to say the least. These dolls do have a place in self defense training, in the close quarter shooting drills, but beyond that, save your money.
May 10, 2013 4:14PM
Pollitical correctness run amok.. like a zombie
May 10, 2013 3:38PM
It's a dumb target. but people who get offended so easily offend the h e l l out of ME! Why don't you grow a brain and stop getting pissed over stupid things.
Pleasssse...Is everything in America so PC...Damn good thing she wasn't Black or it would have been the Lead Story...Its not illegal, Its not harming your Kids, It has no one thing to do with your Money or Career Status.......Go Nuke a Whale...Shesssch..
May 10, 2013 2:35PM
God Bless You!! I hope I just offended a whole lot of i....s....s....holes.
May 10, 2013 3:30PM
It is only fair to only shoot at male targets, and not female targets.
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