The Super Bowl may bring CBS super headaches
A winning quarterback's salty language and a prolonged blackout spoil the Tiffany network's big day.
The Parents Television Council, a conservative media watchdog group, has called on the Federal Communications Commission to take action against the network for airing Baltimore Ravens quarterback Joe Flacco's unedited moment of profanity shortly after his team's triumphant victory over the San Francisco 49ers.
The FCC doesn't take action on indecent material aired between 10 p.m. and 6 a.m. local time since children are less likely to have seen it. Flacco's expletive, however, was heard before that window began in some parts of the country.
"The incident was after 10 p.m. on the East Coast, so there is no possible liability for the Eastern time zone," telecom attorney Andy Schwartzman tells MSN Money. "As to the other time zones, the situation is very unclear. . . so I doubt the FCC would try to press the issue."
CBS declined to comment, as did a spokesperson for the FCC. The parents' council argues that CBS could have easily avoided the problem.
"It should come as no surprise that celebrating football players would use profane language," said the PTC's Dan Isett in an interview. That raises the question of why CBS didn't use a tape delay as it did in earlier parts of its broadcast, he added.
The networks have promised for years to take steps to prevent incidents such as Janet Jackson's "wardrobe malfunction" from happening again, but have failed to do so, he said.
CBS's other headache was the 35-minute stoppage in play Sunday caused by a power outage at the Superdome in New Orleans. The network basically stopped running commercials during that time. It did honor its commitment to advertisers, who shelled out an average of $3.8 million for a 30-second spot.
As Ad Age noted, some advertisers used the blackout to their advantage. Also, the audience stuck around because the game got a lot more interesting as the 49ers nearly staged an epic comeback. Preliminary Nielsen data released last night by CBS showed the game set a ratings record, according to the Washington Post.
--Jonathan Berr has a small position in CBS. Follow him on Twitter @jdberr.
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I'm sure pretty much alot of kids have heard that before..seriously????...omg I tell my 11yr old if you hear someone say , even me, it doesn't make it right, so don't start saying it..end of story..but I am sure some parent will come & say omg my child was tramatized! get over it people!!!...I see other bothersome things on the disney channel!!..never mind a darn curse word...
When I was growing up, I heard the f-bomb dropped by my parents for more often than I did on TV.
I think it only took me USING the f-bomb once to learn that there's a time and a place for it, and the dinner table is not that place.
Ravens quarterback Joe Flacco's suffers from to many hits to the brain cell. His mouth runneth his brain cell dead. However, CBS was totally crappy in their coverage, especially the audio throughout the entire broadcast.
I vote 10 thumbs up for the Audi, Budweiser and especially the farmers commercials. Great lesson in all of them; know what you want, be willing to pay the price and be true to yourself and your family.. never compromise.
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