Are we finally ready for turkey burgers?

Burger King is taking the leap, offering a turkey burger in a first for the major burger chains.

By Kim Peterson Mar 18, 2013 2:50PM
Credit: Michael Conroy/AP
Caption: A Burger King restaurant sign is shown in IndianapolisFor the first time, one of the big three fast-food chains will start selling turkey burgers.

Burger King (BKW) is unveiling the new burger this week in an experiment of sorts. The burger is a limited offering as part of the chain's new spring menu. If it becomes a hit, the company will likely make the turkey burger permanent.

But are American diners ready for a turkey burger? We've known for years that too much red meat is unhealthy -- a study last year claimed that one 3-ounce serving of red meat a day appeared to hasten death -- but the major burger chains haven't cooled their love affair with beef one bit.

McDonald's (MCD) and Wendy's (WEN) have never offered a turkey burger, according to The Associated Press, making Burger King a pioneer of sorts. Two smaller chains, Carl's Jr. and Hardee's, have turkey burgers on their menus, however.

Burger King's new turkey burger has a $3.99 suggested price and brings 530 calories -- 100 fewer than what the regular Whopper offers, according to the AP. The chain's grilled chicken sandwich has 470 calories.

Though Carl's Jr. has offered the turkey burger for a while, the chain is stubbornly refusing to follow the industry-wide move toward healthier options, my colleague Aimee Picchi reported Monday. That includes embracing sandwiches like the Double Western Bacon Cheeseburger, which clocks in at 1,000 calories and 54 grams of fat.

More on moneyNOW


147Comments
Mar 18, 2013 3:06PM
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Nice...everyplace need to have the turkey burger option. Not everyone wants to eat red meat everyday especially if you can possibly die sooner than later.....It's all about OPTIONS...
Mar 18, 2013 3:20PM
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Hardees already has a turkey burger and it is not bad.  They also give a military discount.
Mar 18, 2013 3:12PM
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It's also harder to hide horse meat in turkey
Mar 18, 2013 3:39PM
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Great idea, however they need to do something to lower the calories. The same people that are looking to order a turkey burger are the people that are interested in lower calorie options. 530 is still a lot of calories for one sandwich! If you are willing to throw away 530 calories at lunch you probably don't care that much about calories.
Mar 18, 2013 3:42PM
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I love turkeyburgers - but usually have to go to sit down restaurants to get them. I welcome this.
Mar 18, 2013 4:04PM
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THANK YOU THANK YOU THANK YOU!!!! BURGER KING !!!! FINALLY..........Truly I have NO clue how Mickey D's beats you guys...I have been a FAN of your BK VEGGIE BURGER since it's lauch so THANKS A MILLION now I have more CHOICES!!!  :) Thumbs up BK Turkey Burger and BK Veggie Burger
Mar 18, 2013 3:23PM
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I'm curious as to why it has so many calories...what are they topping it with? I like mine plain with lettuce and tomato only.  Normally take the top of the bun off as well or maybe they could use a lettuce wrap??
Mar 18, 2013 3:31PM
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If they are going to bring it out $3.99 is kind of steep . Make it special at lower price.

 

Mar 18, 2013 3:40PM
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Are American diners ready? Considering that BK and McD's are about the last two not offering a turkey option, I'm going with yes.  But if McD wants to continue losing money on fish balls...
Mar 18, 2013 4:01PM
Mar 18, 2013 4:02PM
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Finally! I can get a turkey burger in the drive-thru...
Mar 18, 2013 3:48PM
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Turkey burgers are delicious! We were on Jenny Craig last summer and a turkey burger was part of her weight-loss program.

The turkey burger was our favorite choice for a light meal and we lost weight even though YOU COULD NOT TELL THIS BURGER

WAS A DIET BURGER! Yea, Burger King!

Mar 18, 2013 4:02PM
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Being a person with food allergies, can't eat beef or pork, my staple is fish and fowl.  Glad to see Burger King take the initiative to offer a turkey burger.  I love burgers and that is the only kind I can eat.
Mar 18, 2013 4:46PM
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if you want a healthy burger,order it with NO MAYO!!

 

the mayo on burgers is typically half the calories of the sandwich,or more

Mar 18, 2013 4:02PM
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I suffer from Iron Ovelroad a genetic condition which caused the body to store Iron , it can be very challenging to eat out unless you only want chicken or fish. A burger even a turkey burger is a great option as a hamburger can be deadly for a person with Iron Overload ( Hemachromotosis) .

 

Mar 18, 2013 3:35PM
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OUr BK gives me a discount for working at the hospital near by.....the turkey burger at BK Is really not that bad at all!!! 
Mar 18, 2013 4:20PM
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530 calories is still a bit much for a turkey burger, isn't it? Must be dark meat in there for moisture and fat content.
Mar 18, 2013 4:39PM
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carls jr has had a turkey burger for years,this isnt new

 

and carls jr is like the biggest and best,at least in so cal

Mar 18, 2013 5:03PM
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one way to cut calories is to hold the mayo.  Mustard, ketchup or bbq sauce has less fat and calories than mayo.  Also, if you have it "your way" you know that it hasn't been sitting under a heat lamp waiting for the next order to come in. 
Mar 18, 2013 3:50PM
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Guess it's OK to have an alternative to beef, but I don't buy all these studies that red meat hastens death as I know too many people in their 80s and 90s that eat beef at least once a day. Might as well enjoy the ride; no one gets out alive anyway.
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