Are we finally ready for turkey burgers?

Burger King is taking the leap, offering a turkey burger in a first for the major burger chains.

By Kim Peterson Mar 18, 2013 2:50PM
Credit: Michael Conroy/AP
Caption: A Burger King restaurant sign is shown in IndianapolisFor the first time, one of the big three fast-food chains will start selling turkey burgers.

Burger King (BKW) is unveiling the new burger this week in an experiment of sorts. The burger is a limited offering as part of the chain's new spring menu. If it becomes a hit, the company will likely make the turkey burger permanent.

But are American diners ready for a turkey burger? We've known for years that too much red meat is unhealthy -- a study last year claimed that one 3-ounce serving of red meat a day appeared to hasten death -- but the major burger chains haven't cooled their love affair with beef one bit.

McDonald's (MCD) and Wendy's (WEN) have never offered a turkey burger, according to The Associated Press, making Burger King a pioneer of sorts. Two smaller chains, Carl's Jr. and Hardee's, have turkey burgers on their menus, however.

Burger King's new turkey burger has a $3.99 suggested price and brings 530 calories -- 100 fewer than what the regular Whopper offers, according to the AP. The chain's grilled chicken sandwich has 470 calories.

Though Carl's Jr. has offered the turkey burger for a while, the chain is stubbornly refusing to follow the industry-wide move toward healthier options, my colleague Aimee Picchi reported Monday. That includes embracing sandwiches like the Double Western Bacon Cheeseburger, which clocks in at 1,000 calories and 54 grams of fat.

More on moneyNOW


147Comments
Mar 19, 2013 10:43AM
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Hardees Turkey Burger-Yuck!  Would not order again!  Their Little Thick Burger -Delicious!  (1/4 lbs),  Memphis Barbeque Thick Burger-Also Delicious but  a heart attack waiting to happen.  Also not a good choice if you have acid reflux.  Their Homestyles Fries are good too.

 

Mar 19, 2013 10:38AM
Mar 19, 2013 3:18AM
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I had a turkey burger in Hawaii and spent 3 days in the hospital with food poisoning, so much for better for you!

 

Mar 19, 2013 12:09AM
Mar 18, 2013 11:45PM
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If done correctly and they market to the correct audience, it can work. BUT, first and foremost...MAKE...IT...GOOD! Turkey can go oh so wrong.
Mar 18, 2013 9:47PM
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I used to get a Veggie Whopper, which is a Whopper without ANY meat.  I stopped when I realized I was paying the same amount or more than a regular Whopper. 

Mar 18, 2013 9:43PM
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hey burger king i dont like turkey burger i like beef or fish or chicken burger please dont change the menu i go every day to buy some special but if you change i dont go any more i like you menu every day thanks burger king you are the best  
Mar 18, 2013 8:47PM
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I will say only one thing,  Good luck.  I would not try it.
Mar 18, 2013 8:42PM
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the calorie difference is nothing what about the fat content, really 100 celeries less so what.
Mar 18, 2013 8:41PM
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Well, since  there isn't a Carl's in Georgia or most of the rest of the country I'm looking forward to it.

 

Mar 18, 2013 8:40PM
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Heck, one of the prime burger joints in our little village of Ajijic, Jalisco, Mexico, has been offering turkey burgers for years.
Mar 18, 2013 8:28PM
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My wife has been cooking turkey burgers for years. She uses it as a substitute for lasagna, chili, spaghetti, and other things requiring meat. Once you get used to it, it's very appealing and much healthier. It would be great if the turkeys that were used were range free, non chemically fed turkeys.
Mar 18, 2013 8:17PM
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It all sounds great, but it's only 100 calories less than the regular Whopper? Big Deal!
Mar 18, 2013 8:16PM
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If it's coming out of a fast food place, it's still processed food. 


Mar 18, 2013 8:01PM
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Hardee's has has turkey burgers for a year or more and they are really good.  In fact, Hardee's menu is way better than McDonald's, Wendy's or BK in my opinion. 
Mar 18, 2013 7:56PM
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The article says, "the chain is stubbornly refusing to follow" because it is keeping its double bacon cheeseburger... good!
Sometimes you want a double bacon cheeseburger... its about choices - they offer a turkey burger... they probably offer a salad... good - people can eat healthy - and they should ... but we also like different tastes...
This isn't about health - its about control - its about controlling corporations first and people later.

There is always a 'good' reasons for laws and rules... but they are multiplying... time to stop the nonsense.
Mar 18, 2013 7:54PM
Mar 18, 2013 7:50PM
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jack in the box has the worst food
Mar 18, 2013 7:40PM
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they taste better with horse meat and tabsaco....
Mar 18, 2013 7:38PM
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The market will dictate if it is a good move? How come whoppers don't taste as good as they once did?
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