Hotel bathtubs are becoming an endangered species
Newer facilities from the big lodging chains now favor luxurious showers, as many consumers apparently do as well.
If you spend a lot of time traveling on business and living out of your suitcase, you might have noticed something odd about bathrooms in many of the newer hotels. That is, their lack of a bathtub.
Certainly, many travelers still enjoy a long soak while on the road. And, of course, families with small children may need those tubs for their kids' cleanliness, playtime and as a transition to bed.
But on the whole, "less than 2% of people ever use a bathtub in a hotel room -- except at a resort," veteran hotel consultant Michael Matthews told Joe Brancatelli at BizJournals.com several years ago.
So, the hotel industry is now taking note of consumer trends while saving bathroom space -- and overall costs -- by installing luxurious showers instead of tubs in their new and renovated rooms.
"We’ve committed to 60% [shower-only rooms] and we’re not going back," Adrian Kurre, senior vice president of Hilton's Garden Inn brand told Brancatelli. Hilton is now owned by Blackstone Group (BX). "Business travelers," he added, "prefer showers."
Two other factors that are sending hotel bathtubs to the showers. One is the so-called "ick" factor: using a tub that's not yours exclusively, no matter how clean it may be. The other is that the majority of hotel accidents take place in either a guest's bathtub or shower. So, eliminating the potential liability risk of a bathtub can also benefit a hotel's bottom line.
But even having a swank hotel shower with all the spa-like bells and whistles can go only so far when it comes to attracting business travelers.
A new, six-month study by Boston-based Brodeur Partners analyzed 18,000 online conversations about hotel choices and preferences. One of its major findings was that while a lot of hotels have been investing in better beds as a selling point, "the subject that most people talked about in the 'touch' or 'feel' category [of a good hotel room] was the shower, specifically the water pressure of the shower."
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] Equity indices closed out the month of August on a modestly higher note. The Russell 2000 (+0.6%) and Nasdaq Composite (+0.5%) finished ahead of the S&P 500 (+0.3%), which extended its August gain to 3.8%. Blue chips lagged with the Dow Jones Industrial Average (+0.1%) spending the bulk of the session in the red.
The final week of August represented one of the quietest stretches for the stock market so far this year. The first four sessions of the week produced the ... More
More Market News
These hot movers could rise by double digits in coming months.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'