The 'master' bedroom falls out of style
Homebuilders are abandoning the term in favor of the 'owner's suite' to avoid sexist and racist connotations.
New homebuilders are increasingly calling a house's largest bedroom the "owner's bedroom" or "owner's suite," according to The Washington Business Journal, which surveyed 10 major homebuilders.
What's behind the master bedroom's fall from grace? Builders want to avoid negative connotations with gender, since "master" denotes men, and with race, because of the term "slave master."
"I imagine it’s not only a more accurate description but also a more politically correct term of art,” Winchester Homes executive Steve Nardella told the publication.
When homebuilders market new properties, they are handing out floor plans that avoid calling the biggest bedroom the "master." Take D.R. Horton's (DHI) Coventry home plan, which calls the room "the owner's bedroom." Van Metre's Hartland model terms the area the "owner's suite," which has two walk-in closets and an "owner's bath" attached (apparently, bathrooms also aren't immune to the trend.)
Eventually, builders will completely phase out the use of "master" bedroom, according to Grant Johnson of Sekas Homes. The switch is "just working through the industry, and finally, bingo, we got it," Johnson told the publication. Other home builders ditching the master bedroom include Pulte (PHM) and NVR's (NVR) Ryan Homes.
Nevertheless, realtors selling existing homes are apparently a bit behind the PC push to dump the master suite. A glance at listings at Corcoran, a top New York City real estate agency, showed a plethora of homes marketed with master bedrooms, from this $60 million penthouse with a "master bedroom suite," to this $1.7 million townhouse with a "master bedroom."
But that might only be a matter of time, too.
Younger agents "want to be more politically correct" and are avoiding the master bedroom, according to one real estate broker cited by The Washington Business Journal.
Follow Aimee Picchi on Twitter at @aimeepicchi.
Seriously? I mean SERIOUSLY??????
What next? We get rid of 'Black' licorice??? And 'White' chocolate???
And how about 'Red' licorice??? Is that keeping Indians down?
How about 'Brown' rice????
What about 'Velveeta'??? It doesn't mean anything, but it sure sounds dirty!!!
Oh my God....just shut up P.C. people. We are sick of your garbage. You just LOOK for things to find racism in and sexism in and every OTHER ism that only your minds think up. Give it a rest!
I've been siting here for 12 hours, contemplating what might be thought up next.....??
NOPE, just can't think of ANYTHING ?
Who dreams up shidt like this....?
We certainly know who writes about it....Sweet Geezus !!
***edited for**** I just think they are trying to keep the Redman down...
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