Twinkies will be back -- eventually

The iconic snack food will still have a place on grocery store shelves. How and when are still unclear, though.

By Jonathan Berr Jan 25, 2013 1:24PM
Twin pack of Hostess Twinkies (PAUL J. RICHARDS/AFP/Getty Images)Snack food lovers, great news: Twinkies are coming back. The details haven't quite been hammered out yet, however.

"Somebody's going to make Twinkies -- that's not a concern," an anonymous source close to negotiations surrounding Hostess Brands told The Washington Post. "The question is who and how." 

Twinkie the Kid, the creamy sponge cake's longtime mascot, rode off into the sunset in November when Hostess announced it was shutting its doors after failing to resolve a dispute with its unionized workforce. About 18,000 people lost their jobs.

The business is being sliced up. More than a dozen firms have submitted bids for Hostess' bread business. The snack line, which also includes Yodels, Ring Dings and Devil Dogs,  will sell as well -- though it isn't clear who might buy it.  Little Debbie is not owned by Hostess as an earlier version of this post reported.

The creamy sponge cake has been a staple of the American diet since 1930. It also is an iconic brand, and those don't come on the market that often. Though people may have fond memories of Twinkies, that hasn't translated into sales. According to the Post, Twinkies sales last year were only about $74 million -- small potatoes for Hostess' $1 billion snack business.

Mexico's Grupo Bimbo, the world's largest breadmaker and the parent of Entenmann's, may be a potential Twinkie bidder along with Flowers Foods (FLO), the second-largest U.S. maker of baked goods. A Grupo Bimbo spokesman declined to comment. Flowers Foods agreed earlier this month to acquire Wonder, Nature's Pride and three other Hostess bread brands for $360 million. Among Flowers' other brands are Tastykake, a Philadelphia snack company that the company acquired in 2011. A spokesman for Flowers couldn't immediately be reached.

--Jonathan Berr does not own shares of the listed stocks.  Follow him on Twitter @jdberr.
Post was corrected at 10:13 AM on January 28 to remove erroneous suggestion that Hostess owns Little Debbie.

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50Comments
Jan 25, 2013 5:01PM
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I hope the members of the bakers union are still happy.
Jan 25, 2013 4:53PM
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Who's going to make them??  What??  I'm close to losing all hope.  Find the bakers who made them

at Hostess. Put them on the job, tell them "make twinkies".  Then sell them.

Jan 25, 2013 4:27PM
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Ate my last Twinkie on or about Jan18-19th...Out of the freezer(first time ever froze them,just 2-3)

G-Kids bought a box on-line for me, for Christmas..

Other ones got me a Gift box of Crown Royal/ with the glasses..

 

Man, Great kids.....Good Whiskey and Great Twinkies.....wahooooo!!

Jan 25, 2013 4:09PM
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OMG,OMG,OMG,omg,omg,omg, glory hallelujah !!!!!
Jan 25, 2013 3:30PM
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Dolly Madison brands were owned by hostess,,,zingers etc...
Jan 25, 2013 2:13PM
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There is a facutal mistake in this post, it states that the Hostess Brands snack line includes Little Debbie.  Little Debbie snack cakes are produced by McKee Foods, a privately held, family-run company.

 

Jan 25, 2013 1:57PM
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The new and improved Twinkies will have a creamy cyanide filling that we hope you all will enjoy.

 

 

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