NBC Sports to sponsor firearm trade show

The network is a longtime sponsor of the event and will continue to support it despite a renewed debate over gun control.

By Aimee Picchi Jan 14, 2013 1:47PM

Credit: Scott Olson/Getty Images
Caption: A customer shops for a pistol at Freddie Bear Sports sporting goods store. December, 2012Amid a nationwide debate about gun laws, Comcast's (CMCSA) NBC Sports is continuing to sponsor one of the biggest gun shows in the country.

The SHOT Show, which runs in Las Vegas from Tuesday to Friday, last year attracted more than 57,000 attendees and 1,600 exhibitors. To be sure, not anyone can get into the show: It's not open to the public, and only commercial buyers and sellers of shooting, hunting and related trades are allowed, according to the show's website.

The support of the show isn't new for NBC Sports. It's been involved "for several years as part of our commitment to our outdoor programming block," NBC Sports spokesman Greg Hughes tells MSN Money. 

While Hughes wouldn't disclose the amount of its sponsorship, he did note that the value is "very nominal."

NBC Sports Network, which changed its name from the Versus network over a year ago, airs outdoor programming such as "Whitetail Diaries," which features "the best hunting stories from across the country that highlight North America's most popular game animal, the whitetail deer," according to the network's site.

The sponsorship may raise some eyebrows given NBC Sports host Bob Costas' on-air call for stricter gun control during a December game between the Philadelphia Eagles and Dallas Cowboys. Later that month, a gunman killed 20 children at an elementary school in Newtown, Conn.

As a result, gun control laws have been under debate, with some pushing for stricter regulations. Some Americans have been buying guns as they grow concerned that U.S. lawmakers will restrict access to firearms. 

"If I had 1,000 AR-15s I could sell them in a week,” gun dealer Jack Smith told the New York Times. He referred to a type of semiautomatic rifle that was used by the Newtown school shooter. 

In the meantime, as the SHOT show gets ready to open Tuesday, NBC Sports won't be alone in supporting the convention. According to the show's website, other sponsors include Dodge Ram, the city of Las Vegas and the Outdoor Channel.

More on Money Now

Jan 14, 2013 8:10PM

     My respect for NBC just jumped a lot. Thank you NBC. Face it, firearms are a part of our sporting culture, and I am not talking about their use in hunting animals that we do not intend to eat, i.e.- just for thrills and trophies.

     The Olympic Games feature competitions in archery, marksmanship, javelin, discus, hammer toss, wrestling, weight lifting, and boxing; each of which could be considered a martial skill. Even the pole vault, hurdles, broad jump, running, swimming, and rowing are skills that could prove useful in a battle; especially if you were losing. So marksmanship is a sport recognized around the world, whereas committing murder, a massacre, or genocide is only a sport to lunatics and madmen.

     If I am correct, Zen Buddhists employ archery as a tool to achieving concentration and enlightenment, much like meditating with your eyes open, but they are loath to use their skills to kill or murder. Actually, my impression is that they feel that they would violate their souls if they used their skill to commit violence, even in self defense. Marksmanship is fun in many ways, and , for me, it is a Zen thing, and not training in preparation for violence. Someone actually pointed out recently that if firearms ownership was related to firearms violence, then there should be a host of murders at gun ranges.

     Many millions of people upon this earth own firearms. According to "civilians own approximately 650 million firearms worldwide, roughly 75 per cent of the known total. Civilians in the United States own some 270 million of these. According to h   an estimated 34 percent of the citizens in the United States own firearms, and there are thought to be more than 200 million firearms in private hands." Thirty-four percent of three hundred and thirty million Americans comes to over one hundred and twelve million firearms owners.

Jan 14, 2013 7:54PM
Shame on NBC. Now is the time to do the right thing.
Jan 14, 2013 7:22PM

If the vile, filthy, noose worthy Feds re-instituted funding for STATE MENTAL HOSPITALS with money saved from the elimination of Corporate Welfare and Black Only Great Society programs and payoffs, the dangerously crazed and the deranged homeless could get to live in those hospitals...AGAIN---like they did before the Politiscums pulled the financial plug and, embarrassingly, unleashed them for The Little People to deal with. You know, us...the ones the creeps want to disarm and subjugate.

Jan 14, 2013 7:18PM
Good to see for once that a network  can call their own shots.
Jan 14, 2013 7:15PM

The AR15 wasn't used by the shooter in the Newtown school. It was out in his car according to this msnbc video. Adios
Jan 14, 2013 7:13PM

Libtard Radio (NPR) today voiced their Usual Suspect, Viciously Ignorant, Flailing Whiner spew today, as usual, and don't even mind that one of their Whirly Head Yappers, in the same blurb, actually called for more laws, regulations and Executive Orders...and then said, in a lametastic attempt to discount calls for enforcement of the THOUSANDS of EXISTING "gun laws", that THE LAWS DON'T WORK !!!!!!!!!!

ummmm...DUH !

Could it be something in their water?

Jan 14, 2013 7:05PM
Texting while driving is killing innocent people every day. Where is the outrage?
Jan 14, 2013 6:58PM

MISTERKYTE:I don`t defend anybody who murders.In my opinion abortions should be

rare and safe.If abortions were illegal abortions would still take place in back alleys

2 people would die.Most murderers arn`t left or right,jusy scum.Don`t twist things

to support a far right agenda.

Jan 14, 2013 6:43PM
Good people=good guns. Like anything else in life.
Speaking of guns and 30 round magazines. Why has David gregory not been arrested yet? And our law enforcement officials wonder why people call the police,PIGS.
Jan 14, 2013 6:33PM
Good for them, it's time the nut jobs get off the gun control kick unless they want to be slaves on a marxist plantation of the left wing commie's
Jan 14, 2013 6:29PM
You can easily  convert it to full auto in minutes. Check it out on the Webb. Their are a lot of sites that show you how to do it. Criminals get there weapons the easy way, they steal them from others or get them from the government. Remember the "FAST and Furious". No on has been charge with that crime in the government. Why has not Obama put the ones in Jail for that crime. Oh yes it was the government, no punishment for them.
No disrespect to working girls and I don't think this word is relevant to most of you but "whores" will do anything for money. With this stance NBC is amon the biggest whores in business.
Jan 14, 2013 6:17PM
Nothing to do with Libs or Cons.  Wacko remarks though, from a lot of the Cons.  In our system the majority does rule. The majority of the citizens (Lib and Con) are in favor of more rigid gun laws, period. This is what's going to come down one way or the other. If not now, it will be later. Unfortunate for the decent gun owning people that a handful of nuts, of all political persuasions, and just plain old nut jobs, mental cases, etc., are eventually going to force the hard new laws to happen, no matter who likes it or not.
Jan 14, 2013 6:16PM
In the year 2013, a remarkable coincidence will take place----both Groundhog day and the State of the Union address will occur on the same day.
This rare happening has special meaning.

One involves a meaningless ritual in which we look to an insignificant creature of little intelligence for insight into the future.

The other involves a groundhog....
Jan 14, 2013 6:14PM

Firearm related deaths in the US attributable to homicides were approximately 8,500  more or less of the 13,000 to 15,000 homicides committed annually each year  in the US (68%+/-). Firearm related deaths attributable to suicide are approximately 18,200 annually or approximately 52% of the 35,000 suicides committed, this based on the 2011 stats. There are additional deaths by firearms classified as accidents or justifiable shooting by law enforcement officers but these statistics do not appear to be consistent or verifiable from a single data source but may account for the difference between the 26,700 and the 30,000 number that is commonly quoted . Of the aforementioned categories  only the homicides category should be for debate and conversation if at all. In the case of suicides where we have on average 35,000 individuals committing suicide each year only approximately 52% were because of a firearm. Not to minimize the tragedy of a suicide and the fact that a firearm played a part in the form of suicide those death are nevertheless not caused by the firearm itself but by mental illness or depression. One can not legislate a cure for this and no form of gun legislation is going to address that issue. The fact that many in this string of comments continue to proffer the total figures of 30,000 firearm deaths a year as a" headlining cornerstone" for supporting their agenda of enacting further gun legislation is a gross misrepresentation.



Jan 14, 2013 6:14PM

Thamk you NBC for not following the madding crowd and withdrawing your support of this gun show.

I am glad that you are showing some sense while others around this subject are knee-jerking themselves to death.

Jan 14, 2013 6:12PM

There is now a new piece out on MSNBC that states the shooter at Sandy Hook used only pistols to kill the children and staff members. He did have an AR-15 Assault weapon however, it was found in the vehicle and was not used in the shootings.

 If this is indeed true; I say SHAME on OBAMA and the liberal press for using this shameless tragedy to further their agenda and attacks on our 2nd Amendment.

 Connecticut has some this country's strongest gun laws, how did that work out for the kids in Sandy Hook? Gun bans ad stricter gun laws are NOT THE ANSWER!!!

you know i find it funny that the nut case in newtown DID NOT USE a AR-15 at all i have seen the video tapes from where the Newtown Police removed a long gun from the trunk of Nutcase'es car . IT WAS NOT AN AR15 it was a shotgun NOT AN AR-15 . Come on Get real in your broadcasting .
Jan 14, 2013 5:56PM
Hats off to NBC and now I hope they tell the American people the right story including the truth.......
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