NBC Sports to sponsor firearm trade show

The network is a longtime sponsor of the event and will continue to support it despite a renewed debate over gun control.

By Aimee Picchi Jan 14, 2013 1:47PM

Credit: Scott Olson/Getty Images
Caption: A customer shops for a pistol at Freddie Bear Sports sporting goods store. December, 2012Amid a nationwide debate about gun laws, Comcast's (CMCSA) NBC Sports is continuing to sponsor one of the biggest gun shows in the country.

The SHOT Show, which runs in Las Vegas from Tuesday to Friday, last year attracted more than 57,000 attendees and 1,600 exhibitors. To be sure, not anyone can get into the show: It's not open to the public, and only commercial buyers and sellers of shooting, hunting and related trades are allowed, according to the show's website.

The support of the show isn't new for NBC Sports. It's been involved "for several years as part of our commitment to our outdoor programming block," NBC Sports spokesman Greg Hughes tells MSN Money. 

While Hughes wouldn't disclose the amount of its sponsorship, he did note that the value is "very nominal."

NBC Sports Network, which changed its name from the Versus network over a year ago, airs outdoor programming such as "Whitetail Diaries," which features "the best hunting stories from across the country that highlight North America's most popular game animal, the whitetail deer," according to the network's site.

The sponsorship may raise some eyebrows given NBC Sports host Bob Costas' on-air call for stricter gun control during a December game between the Philadelphia Eagles and Dallas Cowboys. Later that month, a gunman killed 20 children at an elementary school in Newtown, Conn.

As a result, gun control laws have been under debate, with some pushing for stricter regulations. Some Americans have been buying guns as they grow concerned that U.S. lawmakers will restrict access to firearms. 

"If I had 1,000 AR-15s I could sell them in a week,” gun dealer Jack Smith told the New York Times. He referred to a type of semiautomatic rifle that was used by the Newtown school shooter. 

In the meantime, as the SHOT show gets ready to open Tuesday, NBC Sports won't be alone in supporting the convention. According to the show's website, other sponsors include Dodge Ram, the city of Las Vegas and the Outdoor Channel.

More on Money Now

Jan 14, 2013 5:52PM
Blood money.  The murder of children means nothing.  Shame on NBC.  The people selling the guns are guilty of selling a murderer's best friend, a drug dealer's best friend.  The cowards who own guns, who live in fear and hate, need to find the way of Jesus in their lives.  Repent.
Jan 14, 2013 5:51PM

There are many that would wish me to turn in my guns...and even threaten to come and take them.  Well my M4(aka AR-15) is what will allow me to keep my other guns.  If you want them, come and claim them...

Jan 14, 2013 5:50PM
The newtown shooter did not use an AR-15
Jan 14, 2013 5:48PM
I too would say to hold my ground and not to compromise. Government does not know the meaning of compromise.  In the real world, compromise means that both sides give a little and meet in the middle.  In politics, compromise means that you give until it hurts and the government doesn't give up anything.  WHy do I need high capacity magazines?  I'm a law abiding citizen.  I shouldn't have to compromise with criminals or so that criminals feel safer when they commit crimes. I am a law abiding citizen who's weapons of personal choice have hurt no one other than the feelings of a government that doesn't trust me to have and protect my family.  I have the weapons of my personal choice to protect myself and family from a tyrannical government that is bent on taking all freedoms from its citizens.  I protect my family because I know that calling 911 will bring someone to write a report 15 minutes after the crime was committed.  I have and will never willingly give up my God given right to protect my family. 
Jan 14, 2013 5:45PM
Shame on NBC, once again putting the dollar first over that of morals and concerns over the recent lost of lives!
Jan 14, 2013 5:41PM
Jan 14, 2013 5:38PM

Inspite of the governments cash flow problem I'm sure many millions have been saved shutting down mental institutions since the 1960s,this is an area that needs to be relooked at. Mental health has been at the center of every mass murder in the US.aside from the twin towers terrorist attack.



Jan 14, 2013 5:33PM
IDIOTS!!! Of course NBC is going to stand by it's guns (SIC). It's like everything else in this world. It is all about the MONEY!! God save the second amendment.
Jan 14, 2013 5:23PM
Some one should pick up the issue on screaming Chris Matthew's Hardball or/and ask Obama at his News Conference what he thinks about NBC that supported him for election and re-election like he own NBC. Let us see how what they have to say about it..
Jan 14, 2013 5:10PM


Liberal, lamestream media!  LOL! LOL! LOL!

What hypocrites these liberals are?  LMFAO!!!
Jan 14, 2013 4:45PM
The rifle was left in the trunk of the car. What was used was a weapon that has had models made for a century, ie the semi auto hand gun. NBC has realised that the majority of US citizens are against draconian gun laws as they are not going to fix what troubles our society. Whatever the reason, good for them to not jump on the bandwagon and prescribe bandaids for cancer. Fix D.C. and state capitols and many of our societies problems will vanish.
Jan 14, 2013 4:45PM

All this back lash against guns and gun ownership shows that the commie pinko liberals are trying to mask the real problem. MENTAL HEALTH or lack there of.

I'll bet they would scream louder than the NRA if everyone were required to take a mental health exam to prove their not a looney.

Jan 14, 2013 4:43PM

FuxtAZblond said;

"Isn`t it strange the same people who love guns and war are the same people against


Not strange at all, considering we're not out killing people with the guns. 

Wonder what percentage of the gun murderers would fall on the left side of the isle. Woe is me..

Stranger, is that you use Newtown as an excuse to attack gun owners, when you'd have been fine with killing them all, when they were in the womb. Double standard. Hypocrite.

Once again you prove the unfathomable depths of your ignorance.

Jan 14, 2013 4:40PM
Unbelieveable......these idiotic, retarded journalists are still reporting that an Assault Rifle was used in Newtown!  Two handguns were used; no assault rifle or ANY rifle for that matter was used.  So much for the FACTS!!!!    Freaking morons!!!!
Jan 14, 2013 4:38PM
"NBC Sports host Bob Costas' on-air call for stricter gun control during a December game between the Philadelphia Eagles and Dallas Cowboys. Later that month, a gunman killed 20 children at an elementary school in Newtown, Conn. "

Sorry msn, Costas made the comments AFTER the Newtown shooting,
but he's still an AZZ, and you're still a PSEUDO NEWS OUTLET........ 

Jan 14, 2013 4:36PM

Pity the Founder Fathers didn't meet with their elected repesentatives in public, go to the movies or send their kids to kindergarten. If they had, maybe we'd have gotten some liberties that are actually worth caring about.


Freedom of paranoia! Whooopee! La-de-dah...

Jan 14, 2013 4:30PM

""If I had 1,000 AR-15s I could sell them in a week,” gun dealer Jack Smith [said]..."


Sickening beyond words...

Jan 14, 2013 4:29PM
The higher the density of democrats, the higher the the crime rate and homicide rates. Don't believe me, just look at Detroit, Chicago, Miami, LA, and NY city. Lack of 2 parent families and the liberal destruction of family  values are much more important than gun control in reducing crime. Liberals keep normalizing abnormal sexual relationships, single parent families, and living off the public trough. Then they are clueless when society progresses toward chaos.
Jan 14, 2013 4:24PM
Thank you NBC for a sane approach to an insane debate!  We have a right to own and posses guns.  Most of us collect and trade as a hobby just like fishing or skiing.  Keep up the good work many of us support you!
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