NBC Sports to sponsor firearm trade show

The network is a longtime sponsor of the event and will continue to support it despite a renewed debate over gun control.

By Aimee Picchi Jan 14, 2013 1:47PM

Credit: Scott Olson/Getty Images
Caption: A customer shops for a pistol at Freddie Bear Sports sporting goods store. December, 2012Amid a nationwide debate about gun laws, Comcast's (CMCSA) NBC Sports is continuing to sponsor one of the biggest gun shows in the country.

The SHOT Show, which runs in Las Vegas from Tuesday to Friday, last year attracted more than 57,000 attendees and 1,600 exhibitors. To be sure, not anyone can get into the show: It's not open to the public, and only commercial buyers and sellers of shooting, hunting and related trades are allowed, according to the show's website.

The support of the show isn't new for NBC Sports. It's been involved "for several years as part of our commitment to our outdoor programming block," NBC Sports spokesman Greg Hughes tells MSN Money. 

While Hughes wouldn't disclose the amount of its sponsorship, he did note that the value is "very nominal."

NBC Sports Network, which changed its name from the Versus network over a year ago, airs outdoor programming such as "Whitetail Diaries," which features "the best hunting stories from across the country that highlight North America's most popular game animal, the whitetail deer," according to the network's site.

The sponsorship may raise some eyebrows given NBC Sports host Bob Costas' on-air call for stricter gun control during a December game between the Philadelphia Eagles and Dallas Cowboys. Later that month, a gunman killed 20 children at an elementary school in Newtown, Conn.

As a result, gun control laws have been under debate, with some pushing for stricter regulations. Some Americans have been buying guns as they grow concerned that U.S. lawmakers will restrict access to firearms. 

"If I had 1,000 AR-15s I could sell them in a week,” gun dealer Jack Smith told the New York Times. He referred to a type of semiautomatic rifle that was used by the Newtown school shooter. 

In the meantime, as the SHOT show gets ready to open Tuesday, NBC Sports won't be alone in supporting the convention. According to the show's website, other sponsors include Dodge Ram, the city of Las Vegas and the Outdoor Channel.

More on Money Now

Jan 14, 2013 2:30PM
Of course they're going to back the show. How else can they get such Returns on their Investments in old fart prescription commercials. "Use Brand X Limp Picker Upper. Some side effects like losing your brain, believing what shock jocks preach, becoming overly paranoid about government coming to get you and a crankiness that forces your family to lock you in the basement... can and will occur."
Jan 14, 2013 2:22PM
you guys are confusing money and principle. comcast/nbc is not confused. money over principle is a simple choice
Jan 14, 2013 2:08PM
How can any one say we are saving money on gas expenses, the price of fuel is ridiculously  high and no one is getting accustomed to it as some pundits say. The political misfits that are currently running the country are the reason that we pay through the nose for fuel. The corrupt government is too blame for most of if not all of the problems in America.
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