Can Apple bring back the wristwatch?
A wearable device with iPhone capabilities could allow consumers to tap into their inner James Bond. But who actually wears watches these days?
Once the realm of Dick Tracy and James Bond, the wearable communication device is one step closer to becoming a reality for fanboys and consumers alike. But if Apple builds them, will people come?
Apple (AAPL) is working on wristwatch-like devices made of curved glass, reports The New York Times' Bits. The "smart watch" would run on the iOS platform the company already uses for its iPhones and iPads. Apple has talked with its biggest manufacturing partner, Hon Hai Precision Industry (also known as Foxconn), about the device, The Wall Street Journal reports.
But aside from technological hurdles, the toughest issue might be overcoming consumers' abandonment of wristwatches. Ironically, it's a trend hastened by the iPhone, as consumers have ditched watches in favor of relying on their smartphones to provide the time and much more.
It's a trend documented by consumer research: In 2011, only 42 million Americans bought a watch, compared with 55 million in 2004, according to Experian Simmons.
It's not clear what capabilities the so-called "iWatches" would have, according to reports. For instance, would they include Siri, Apple's voice assistant? Would they also include the exercise-tracking capabilities popular with technologically advanced wristwatches such as Garmin's (GRMN) line of Forerunner watches, which is targeted to athletes and combines heart-rate monitors with GPS capabilities?
Others have sought to introduce wearable gadgets, including Microsoft (MSFT), which introduced a line of "Spot" watches almost a decade ago, but discontinued the device in 2008. (Microsoft is the publisher of MSN Money.)
Still, some are hopeful that wearable technology could be the next thing for Apple. Google (GOOG) is also experimenting with the idea, developing eyeglasses with a computer inside them and a display on the lenses. Time Magazine named Google Glass as one of the best inventions of the year in 2012.
"We believe technology could progress to a point where consumers have a tablet plus wearable computers, like watches or glasses, that enable simple things like voice calls, texting, quick searches, navigation,” Gene Munster, an analyst at Piper Jaffray, said in a report last month, according to The Times. He added such devices could help Apple expand into emerging markets.
As for Apple CEO Tim Cook, he's already used to wearing technology: He's said he wears a Nike Fuel Band, an exercise-tracking device that looks like bracelet and is designed to be worn all day.
More on moneyNOW
| Tags: | AAPL |
Wristwatch ? You must be kidding ! Apple better work on the idontwork Phone! I have been with Apple i Phone forever, So why do I hate them ? battery life really sucks bad ! A hotswap battery DUMMY !
No memory card ! Give me an extendable antenna, Connection is what it is all about ,Free heavy duty case , I have been complaining about this for years ,I dont give a damm if it feels good in my hand I want it to WORK!! I like the operating system . or did until they put the camera backdoor in so the government can shut your camera off Screw Apple
My complants are an easy fix DO SOMETHING Steve Jobs did not do it , He lost his edge years ago
NC Scott....Real men don't wear jewelry....Except RINGS that mean something..?
Funny when you ask what time it is in today's world, 6 people pull out their phones..
Last watch I wore for anytime; I found in a bathroom in Laredo, Texas.
A cheap $10 Timex..Wrecked it in the South China Sea, while swimming.
Have a few wrist and 2-4 pocket watches, never wear them..Clocks everywhere..
Exception: Vegas and other Casinos..
Yes, time for Apple to play catchup to Android again.
There have been Andriod powered smart-watches on the market for how long now?
And Apple is supposedly going to "Invent" and "Revolutionize" this market?????
Apple has long since fallen by the wayside with no hope of catching up or being a frontrunner anymore, plain and simple
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
RECENT POSTS
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
MARKET UPDATE
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
TOP STOCKS
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.
MSN MONEY'S
- Shared
- Commented
- Viewed



