Can Apple bring back the wristwatch?
A wearable device with iPhone capabilities could allow consumers to tap into their inner James Bond. But who actually wears watches these days?
Once the realm of Dick Tracy and James Bond, the wearable communication device is one step closer to becoming a reality for fanboys and consumers alike. But if Apple builds them, will people come?
Apple (AAPL) is working on wristwatch-like devices made of curved glass, reports The New York Times' Bits. The "smart watch" would run on the iOS platform the company already uses for its iPhones and iPads. Apple has talked with its biggest manufacturing partner, Hon Hai Precision Industry (also known as Foxconn), about the device, The Wall Street Journal reports.
But aside from technological hurdles, the toughest issue might be overcoming consumers' abandonment of wristwatches. Ironically, it's a trend hastened by the iPhone, as consumers have ditched watches in favor of relying on their smartphones to provide the time and much more.
It's a trend documented by consumer research: In 2011, only 42 million Americans bought a watch, compared with 55 million in 2004, according to Experian Simmons.
It's not clear what capabilities the so-called "iWatches" would have, according to reports. For instance, would they include Siri, Apple's voice assistant? Would they also include the exercise-tracking capabilities popular with technologically advanced wristwatches such as Garmin's (GRMN) line of Forerunner watches, which is targeted to athletes and combines heart-rate monitors with GPS capabilities?
Others have sought to introduce wearable gadgets, including Microsoft (MSFT), which introduced a line of "Spot" watches almost a decade ago, but discontinued the device in 2008. (Microsoft is the publisher of MSN Money.)
Still, some are hopeful that wearable technology could be the next thing for Apple. Google (GOOG) is also experimenting with the idea, developing eyeglasses with a computer inside them and a display on the lenses. Time Magazine named Google Glass as one of the best inventions of the year in 2012.
"We believe technology could progress to a point where consumers have a tablet plus wearable computers, like watches or glasses, that enable simple things like voice calls, texting, quick searches, navigation,” Gene Munster, an analyst at Piper Jaffray, said in a report last month, according to The Times. He added such devices could help Apple expand into emerging markets.
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Yeah the whole thing smells like "Dick Tracy" to me also...
Another new product to WOW the ignorant masses, that isn't new at all..
masher...That's what Delmar and I eluded to...
Dick Tracy's wrist watch was also a communicator or 2-way radio...50-60 years ago..
It is not a "new idea"...
Ever watch StarTrek......In the early days.??
Wristwatch ? You must be kidding ! Apple better work on the idontwork Phone! I have been with Apple i Phone forever, So why do I hate them ? battery life really sucks bad ! A hotswap battery DUMMY !
No memory card ! Give me an extendable antenna, Connection is what it is all about ,Free heavy duty case , I have been complaining about this for years ,I dont give a damm if it feels good in my hand I want it to WORK!! I like the operating system . or did until they put the camera backdoor in so the government can shut your camera off Screw Apple
My complants are an easy fix DO SOMETHING Steve Jobs did not do it , He lost his edge years ago
NC Scott....Real men don't wear jewelry....Except RINGS that mean something..?
Funny when you ask what time it is in today's world, 6 people pull out their phones..
Last watch I wore for anytime; I found in a bathroom in Laredo, Texas.
A cheap $10 Timex..Wrecked it in the South China Sea, while swimming.
Have a few wrist and 2-4 pocket watches, never wear them..Clocks everywhere..
Exception: Vegas and other Casinos..
Yes, time for Apple to play catchup to Android again.
There have been Andriod powered smart-watches on the market for how long now?
And Apple is supposedly going to "Invent" and "Revolutionize" this market?????
Apple has long since fallen by the wayside with no hope of catching up or being a frontrunner anymore, plain and simple
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Once again, market participants were focused on quarterly reports in the early going, but geopolitical worries overshadowed the impact of mostly better than expected earnings. Specifically, equities ... More
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