Check out eBay's new look

The auction site does a cut-and-paste from Pinterest to create a new, highly customized user experience.

By Kim Peterson Feb 19, 2013 5:36PM
Screenshot from (Ebay)Auction site eBay (EBAY) has unveiled a new look that delivers a personalized experience based on what users like and what they have searched for in the past.

The new site, which borrows heavily from Pinterest, encourages people to customize the page based on their interests. (See the new look here.) The new eBay relies heavily on photos, displaying them in the bold, tiled fashion first used in a big way by Pinterest and now by many, many others.

Users create a "feed" of items for sale. If you add designer Tory Burch as one of your interests, for example, your feed will start to fill with photos of Tory Burch items currently for sale.

The site's redesign is getting mixed reviews. "With the enormous amount of data eBay has accumulated over the years, the company is delving into personalization and curation in a big way," writes TechCrunch. "We know this is the future of ecommerce, so it’s a wise bet."

But Business Insider's Owen Thomas calls it a "crushing disappointment -- a glaring missed opportunity to take a more substantial leap forward and transform the eBay shopping experience."

The site takes some work at first. You need to add some interests, items you might regularly buy, but once you do it becomes quite compelling. I placed bids on two items just in a quick perusal of the new features.

It's a big redesign for eBay, but it's just a small step in the company's ongoing march toward more data mining, customization and social-networking tie-ins. It boldly pushes items in your face via the home page rather than having you hunt down things you like. That's a major change, and one that could either turn users off or spur them into more bids.

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Feb 21, 2013 5:13PM
Another seller site is
Feb 20, 2013 2:35AM
I stopped using Ebay a very long time ago.  It just wasn't as much fun.  Most of the listings now aren't for auctions, but buy it now, or best offer.  I thought it was an auction site?  With all the fees for this and that and rule upon rule, it's no wonder the sellers do this.  They are basically  forced to.  They can't make any money on auctions anymore.  Sad really, used to be a lot of fun, now it's just another retailer....
Feb 19, 2013 11:14PM
Wow, 16 responses from " V_L." attacking anybody who questions or challenges Ebay and some of their policies. Maybe he is the CEO, LOL! Nice to know that the incredibly successful Donald Trump of Ebay can still find time to indulge his hyper-sensitive loyalty and educate the rest of us. 
Feb 19, 2013 10:22PM
They need Triumph the insult dog.  "Pardon me, do you have any Grey Poupon?" FOR ME TO POOP ON !!!!!!!!!!
Feb 19, 2013 9:17PM
Ebay is hard to deal with if your a seller and the buyer tries to scam you. Buyer claimed that the item inside the box was taken and they were left with an empty box. I asked the buyer to make a claim through the us postal service to protect me from fraud and they never did since it is a federal offense to file a false claim. When I called to there call centers for ebay  in the Philippians. I explained the situation and asked that a negative  feed back be removed. The buyer claimed the tracking number didn't work and it did and that the box was empty. The call center said it was an opinion.  I asked the employee from the call center if they knew  who owned the united states postal service. They said they had no idea. I asked if the knew what slander meant they told me the truth. So these people in the Philippians can speak english but don't understand the language and how america works. If you try calling the company head quarters in California you need a five number extension to talk to someone. I don't know why there call centers aren't in America with people who live in the US and understand the american way and language. 
Feb 19, 2013 8:47PM
I see all the C students in math post their disgruntlings here. If you think the fees are too high, maybe you should charge more. E-Bay is the largest retailer in the world. To sell in it means you have great exposure. Exposure generally cripples new businesses, so that's why you pay fees, because it's got what would take normal businesses years to get. E-Bay still allows fools who can't take a good photo or won't use their photo editting. PayPal is an incredible opportunity-- cheap safe secure transacting. All anyone needs is some MATH SKILLS and they can do very well on E-Bay. I started there a long time ago. I highly recommend growing your enterprise skills on E-Bay. The Pinterest slant could be good!!!
Feb 19, 2013 8:42PM
Necessity is the mother of invention.  I assure everyone there is a whole new site with a more attractive approach to selling on its way. 
every change makes we want to wak away from them faster that the last change.. and charging selling fees on Shipping charges is about the last straw.. They used to be a great way to sell but anymore they are nothing but Greedy fools. Time for a new Auction company to come along.. I am selling more on Craigslist as well as I am feed up with Ebay BS!
Feb 19, 2013 8:20PM
I sell alot on ebay, I think I'm making a few dollars, then come in the ebay bill.  I feel like I'm just wasting my time.. After you box every thing up and take it to the PO you really don't make very much for the time you spend answering questions and mailing, and getting ripped by ebay..
Feb 19, 2013 8:16PM
Funny as today I recieved my eBay invoice today for just 1 sale in Jan-Feb. It was for a radio and closing it sold for $61.99+$8ship for a total of $69.99. Total to sell that 1 item was $2.33 Paypal fee+$3.87eBay fees=$6.20 or 10%.

 Then because I didn't buy postage from ebay  the previous month of Dec-Jan due to printer going down,, I didn't get credit toward my shipping time percentages and had more than 15 sales and shipouts. Although I shipped next day or within 3. I think they're trying to force you to buy postage through them. Because they don't count shipping out directly at the US post office unless you enter a tracking number in the Items Sold section. That little bug in they're plan cost me 5 days of them holding my Paypal money from being released. It was there, they just wouldn't let me touch it till the item was delivered. And I provided the tracking number the next day. I'm just about through with them. What good is receiving instant paypments through paypal if you cant touch them for 5 days?Kinda defeats the purpose of Paypal which eBay owns.
Feb 19, 2013 8:13PM
Is it true that the buyers can leave negative feedback for the seller but the seller can no longer do so for the buyer?  That was one of the only good systems in place to get the buyerss to pay on time and be considerate. 
Feb 19, 2013 8:11PM
Fees are too high to be a good forum to sell, sellers are constantly jacking up the shipping rates so you have to go through the listings with a magnifying glass.  I purchased something for a low price and then paid 20 times more than I should have for shipping because I didn't read the whole description.   EBAY just isn't the fun experience it used to be.   It's full of reproductions and knockoffs.  Nobody's monitoring it for truthfulness.  Just look through the jewelry listings and you'll see that the sellers get away with listing a ugly costume item under 14K and then they sneak in a GF so if you know it means gold filled,  technically, they have an accurate listing, but it also means that people who are looking for gold jewelry have to plow through thousands of listings of fake items or junk.  If you search for antiques, you get thousands of antique style items in your search and ebay lets them do it.  They shouldn't be allowed to list reproductions and antique style items in the antique division.  It turns people off.  It isn't customizing the experience for me.  I'll tell you that.
Feb 19, 2013 8:01PM
gos back to the wya it used to be...llow fees and not forcing people who wish to buy and sell to use their crooked paypal service then i may use ebay again. as it stand i flat out refuse to ever personally use ebay until they drop their paypal mandate.
Feb 19, 2013 8:00PM
While they are at it,  maybe they could find a way to make the fees a little more fair.
Feb 19, 2013 7:57PM
Just like the gov't--they screw you one way or another!!!!!
Feb 19, 2013 7:50PM

Oh, freaking great... More IT guys screwing with things to justify their existance. I'm still pissed at youtube for their inane changes and now this.


How about the Chinee sellers who state that their items are in the US when actually the product is in China and they make you wait for the container to arrive then they send it on with US postage. I'm still waiting for a Micro SDHC card ordered on 1/31. All the rest of the stuff I ordered that day has arrived, the US items in less than a week and orders from England and China arrived today but no Micro SD card. Funny how that works.

Feb 19, 2013 7:42PM
To make things worst, they now hold the buyers funds from the seller for up to 21 days.  Where is that interest on those monies being paid?  Just another scam.  They are putting thmselves outta business.  It is time to take your money someplace else besides ebay, buyer or seller.
Feb 19, 2013 7:26PM
eBay has become a little too big for their britches IMO. If your a seller then they nail you with listing fees,closing selling fees then Paypal fees. Used to be alot better years ago I believe and I've been ebaying since the beginning. Right now they're the only real game in town and they know it.
Feb 19, 2013 7:20PM
A really big progress move wouold be to downsize their egregious charges. They used to be reasonable, butat 10-12% of the sale, for nothing, I don't use it any more. Get better results selling locally on Facebook. At no cost.
Feb 19, 2013 7:15PM
Great. Maybe they could think about lowering their final sales fee also.
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