Oh, yeah! Kool-Aid Man gets a makeover
Kraft is looking for a brand update as it pushes a new liquid version of the drink to consumers.
That's about to change. Kraft Foods (KRFT) is unveiling a new Kool-Aid Man Monday. He's now computer-generated, he wears his flavors like clothing, he talks and even has a bit of a sense of humor.
A new commercial shows a crystal-clear Kool-Aid Man stepping out of the shower and picking an outfit from a pantry of different Kool-Aid mixes, the Associated Press reports. "I put my pants on one leg at a time," he says. "Except my pants are 22 different flavors. I've got grape pants, I've got watermelon pants."
Kraft nods to the past in the commercial, showing the Kool-Aid Man leaving for work by crashing through his front door and waving to the shocked kids riding their bikes nearby.
The company is giving the Kool-Aid Man a makeover as it promotes its new liquid Kool-Aid mix. You squeeze the new mix, which comes in tropical punch, orange and cherry flavors, directly into a glass of water. The idea is similar to Kraft's MiO liquid mix, which as been surprisingly popular since it was introduced. Coca-Cola (KO) is going for the same effect with its Dasani Drops.
Even before Kool-Aid Man's official unveiling, people had plenty to say about him on Twitter. Here are a few of the comments:
"Just a little creepy? Oh yeah!"
"Getting rid of the 'Oh yeah!' tagline is a huge mistake."
"Is this the new Kool-Aid Man? He just kind of looks like a kid with a pot belly."
"He's still pudgy, sugary and artificial."
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Hey Kraft. I don't know how much companies like you pay to the ad wizards who come up with these ideas but all I can say is "OH NO!" Once again I bet you'll find out this was the wrong thing to do. Why change what works? It's not like crashing through a wall and saying "OH Yeah" could ever become dated. However you have already spent probably millions of dollars paying "educated" people to fix once again what wasn't broken to begin with. Good Luck with that.
OH, NO! He was one of my favorite childhood icons. I remember my mother making it a point to measure out the sugar when she'd let us make it because once me and my sister mistakenly both put in a cup of sugar and my mom thought we'd made it extra sweet on purpose. (Reminds me of a Three Stooges episode about putting yeast in beer!) We used to take a huge gulp after running outside on a hot summer day and say "oh yeah!". Different flavored PANTS?! That marketing team should be FIRED.
Didn't 'COKE' try to reinvent its self a few years back?
Disastrous results, "Oh Yeah"!
Before the Kool-Aid man there was the Kool-Aid kids (Kool-Aid, Kool-Aid tastes great! Kool-Aid,Kool-Aid can't wait!)
How will we pass on r childhd memories if the manufactures our destroying them? thats why ur losing money keep the icon alive. We were not afraid of him then so why now? I know melash won't be happy....ur giving the grim reaper life
PLEASE LEAVE THE KOOL- AID MAN JUST THE WAY HE IS.....................
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