Hooters turns to a new woman-friendly look
Facing ever-tougher competition, the 'breastaurant' aims to make its decor and offerings appeal to more than just one sex.
As Today.com recently noted, Hooters has revamped its menu and spruced up the decor of its restaurants to make them more appealing to women. The reason is simple: Hooters' old focus on the physical attributes of its servers as opposed to the quality of its food no longer made good business sense. A consultant quoted by Today notes that revenue "flattened out" -- pardon the pun -- at $1 billion in 2007 and was $850 million last year.
Part of the reason is the heightened competition in the so-called "breastaurant" category, from rivals such as the Tilted Kilt Pub & Eatery, Twin Peaks and Mugs N Jugs. According to the Associated Press, the top rivals to Hooters each had sales growth of 30% or more in 2011, a remarkable statistic given the state of the economy. The rise of Buffalo Wild Wings (BWLD) probably hurt business at Hooters as well. A company spokesperson couldn't immediately be reached for comment.
Hooters plans to remodel about 20 to 25 of its more than 430 restaurants over the next few years to make them look less like a man cave or a frat house, and all new locations will be built according to the updated design, according to a 2012 article in Nation's Restaurant News. The chain also is improving the quality of service provided by the "Hooters Girls" to their customers and has added more health-oriented options such as salads to its menu.
The changes appear to be working. As Today notes, both men and women now think better of Hooters. That new attitude was apparent in the Yelp reviews for a Hooters in Atlanta.
"Regardless of how you feel about the tight shorts and tiny shirts, if you like wings and want something that will reliably be good... this is your (spot) in downtown Atlanta," wrote user Len P.
--Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
I went to Hooters once. I looked every waitress right straight in the eye and enjoyed some of the worst food I've eaten in my life.
I will never go back to one because the whole place just felt phony to me. Not interested in some "young thing" to come up and attempt to engage me in idle conversation.
More than anything though, their food just plain sucked. It was an awful experiance.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] Equity indices extended this week's losses with a broad-based retreat. The S&P 500 fell 0.6% to end the week lower by 1.1%, while the Russell 2000 (-1.1%) finished with a 0.9% decline since last Friday.
Staying true to the theme observed throughout the week, the energy sector (-1.5%) tumbled out of the gate, thus dragging the broader market down with it. Once again, dollar strength and crude oil weakness contributed to sector's underperformance, but the ... More
More Market News
The grocery giant expanded its Simple Truth line nationwide 2 years ago and has seen consistent growth.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'