Facebook unveils a better search tool
The announcement wasn't flashy, and the stock price didn't respond much. But the social network is taking an important step to building a solid infrastructure.
That problem is at the heart of Facebook's highly anticipated mystery announcement Tuesday. The company didn't announce a new phone or a new gaming platform -- and the stock price barely moved as a result. Instead, it announced something called "Graph Search" to let people take a more active role in the Facebook experience.
The way it works, according to early reports, is this: You can do a Facebook search for people, photos, places and interests. Facebook demonstrated a search for people who live in Palo Alto, Calif., and like the television show "Game of Thrones." You could also search for "college friends from San Francisco."
Facebook clearly wanted to stress that this was not the equivalent of a Web search. Google (GOOG) has little need to worry, which is perhaps one reason why Google shares saw a small spike as the announcement was being made. Instead, this is only a search within Facebook's own content.
The Graph Search isn't a flashy announcement. But it's an important part of Facebook's infrastructure, a building block upon which the company can start building more services and features -- and sell more advertising.
Graph Search and the resulting map function that users build "can be the basis for building a lot of different kinds of services for connecting," CEO Mark Zuckerberg said at Tuesday's event.
Will it lead to privacy issues? Undoubtedly. But Facebook says it's merely collecting information that users already make public in their profiles. If you said you like "Game of Thrones," and you didn't make that information private, you could likely show up in a Graph Search. It's a good reminder to always stay on top of your Facebook privacy settings.
More on Money Now
- Why Americans are buying more TVs
- Did GM just unveil the best sports car ever?
- More bad news for JC Penney
Facebook is so useless that some sites require it to get people to respond to their silly articles. If it wasn't for them forcing it upon the general public, Facebook would be long gone.
Do you notice that Facebook and Obama are not in this site's dictionary???
"Spell check detected 4 mistake(s)"
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.