Disney's 'Oz' isn't entrancing the critics
That doesn't mean moviegoers will stay in Kansas. It does make the company's $225 million bet a bit more dicey, though.
The Washington Post's Anne Hornaday notes the film "constantly falls short of the inflated expectations it has set up for itself." Joe Morgenstern of The Wall Street Journal faults Disney for "betting vast sums of money on a film with a questionable concept, a prequel that not only invites but demands comparison to a peerless treasure of American culture." Writing in The New York Times, Manhola Dargis describes the film as an "dispiriting, infuriating jumble of big money, small ideas and ugly visuals."
Hollywood's newest strategy is to put a new twist on old stories, but they've had a tough time pulling it off. Time Warner's (TWX) "Jack the Giant Slayer," a dark retelling of "Jack and the Beanstalk," bombed at the box office as did 2012's "Rise of the Guardians," which featured a menacing Santa Claus and Easter Bunny.
Wall Street isn't pulling the curtain on "Oz" yet. Lazard Capital analyst Barton Crockett expects the film to gross about $400 million, fueled by a strong performance overseas, according to Bloomberg. Perhaps the film may be immune from the pointed barbs of professional critics. The Journal notes that surveys of moviegoers indicate the film may gross about $80 million in its opening weekend and that interest is strong overseas.
"Disney is marketing 'Oz' heavily, running interviews with the stars on the otherwise ad-free Disney Channel and sneak previews at its California Adventure theme park," Bloomberg says. "The company closed Hollywood Boulevard for the premiere, erecting a big balloon evoking memories of the 1939 film."
Under CEO Robert Iger, Disney has tried to create "tent pole" franchises, brands that generate sales through multiple films and consumer product sales. As part of that strategy, Disney last year acquired LucasFilm from "Star Wars" creator George Lucas for $4 billion and announced plans to produce more films in that beloved franchise. It acquired Marvel Entertainment for $4 billion in 2009 and acquired the Muppets from Jim Henson Co. in 2004 for an undisclosed price.
--Jonathan Berr does not own shares of the listed shares. Follow him on Twitter @jdberr.
here's a better story.......just cause i hate union's(like them but they just not required in this day and age and thats due to the LEFTWING SOCIALIST who run the union's; get rid of the SOCIALISTIC WAYS and prosper)
Unions win major fight with Walmart
but lose 10,000+ job's building the wal-mart stores OH OH OH and don't forget about the 20+ thousand job's associated with wal-mart moving in........OH OH OH....IGNORANCE ISN'T BLISS!!!
I must have different taste buds then the rest of you, as I like Miller light. But, Miller High Light is awful. Yes Bear is high. Miller's bought Olympia beer and then shut down the plant. It's the water.
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[BRIEFING.COM] The S&P 500 settled lower by 0.8% after early strength turned into afternoon weakness.
Today's headline event came in the form of Ben Bernanke's testimony before the Joint Economic Committee. During his remarks, Chairman Bernanke said premature tightening of monetary policy could stall the pace of recovery. This followed weeks of conflicting remarks from FOMC members, which sparked speculation regarding possible changes to the Fed's policy course.
However, ... More
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In this installment of Investor Beat: The Fed chief tells Congress that it's too soon to end the stimulus program.