Would you get a tattoo for a 15% raise?
A Brooklyn-based real estate agency offers staffers a hefty pay increase if they get inked with the firm's logo.
It might give a whole new meaning to company branding. Scores of employees at a Brooklyn, N.Y.-based realty company are earning fatter paychecks after getting the firm's logo tattooed on their bodies.
About 40 employees at Rapid Realty have made the jump and gotten themselves inked. And in return, company owner Anthony Lolli is giving each tattooee a 15% pay raise. Lolli said the tattoos weren't his idea but were a brainstorm after a loyal employee did it voluntarily, in an apparent show of team spirit.
"He calls me up, he says 'Hey Anthony, I’m getting the logo on me,'" Lolli told WCBS-TV. "I show up at the shop and I'm like 'this is cool, how can I repay you?'"
The idea soon snowballed among Rapid Realty staffers. One of them, Stephanie Barry got her tattoo several weeks ago, and now has a permanent pay raise for every real estate transaction she makes.
"I was like, why am I throwing my money away?" she told a reporter.
Another employee, Joseph Tighe, has been working for the company only a month -- but he's already sporting a large logo tattoo on his left arm.
"My wife was a little concerned but I said, you know what, it was the best commitment I could think of," he said.
Rapid Realty has over 60 offices on the East Coast and about 1,100 employees. There are no size or location requirements for the tattoo, which is also paid for by the company.
This isn't the first time tattoos as advertising have drawn media notice. You might remember the fellow who had Mitt Romney's campaign logo tattooed on the right side of his face for a $5,000 fee -- but after the election said he was getting it removed.
And there's also the question about what these employees might do if they leave the company -- since tattooed employees are still a controversial topic in many workplaces.
Meanwhile, Rapid Realty owner Lolli says he doesn't yet have his company's logo tattoo, but he plans to eventually get one.
A re-post from another blogger -- worth being posted on every msn story.
Jeff, maybe you missed Congress’ latest change to the STOCK Act. Are you sitting down? They just, very quietly, gutted the law that was supposed to stop insider trading… seriously.
Are potential customers going to be impressed by this company and its employees with this gimmick, resulting in 15% higher sales than without the gimmick? Will employee productivity improve by at least 15%? I don't think the company will get much "return on investment".
Also, while the pay raise that these employees receive is very significant, especially in this economy, is it worth the permanent mark on their bodies? I think they might be getting to little a benefit. I would want a contract guaranteeing my employment until legal retirement age, standard minimum 5% raises from the second year until retirement, plus excellent pension benefits. Basically if I get a permanent mark with the company logo, in exchange, this company should guarantee my income forever.
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