Now, cash-strapped schools turn to bus ads
Local districts are selling advertising space to bring in some much-needed funds, but do the ads send the wrong message to kids?
The ads give advertisers the opportunity to exploit students because they're a captive audience, says Josh Golin of the Campaign for a Commercial-Free Childhood. Besides, Golin notes, the revenue districts earn from advertising won't do much to help alleviate their financial problems.
Kids also take the ads they see in school seriously, he says, because the district has endorsed a product.
"That sends a very powerful message to a child," he told MSN Money.
Medford, N.J., a wealthy suburb of Philadelphia, is a case in point. The Medford Township School District recently became the first in New Jersey to allow bus ads. According to The Philadelphia Inquirer, a district Medford's size (with about 3,000 students) could expect to earn about $72,000 a year. Its annual budget is about $50 million.
Superintendent Joseph Del Rossi denied that children are a captive audience for the bus ads. In fact, the district, like many others, is eager for more advertising inside its buildings in heavily trafficked areas such as stairwells, though it has yet to strike this kind of deal.
"Every bit helps," Del Rossi told MSN Money. "From my vantage point, I don't see how it exploits children."
The Medford bus ads are for a local supermarket. The district doesn't allow discussions of politics, guns or alcohol, and district officials must approve all messages.
Besides New Jersey, school bus ads are allowed in Massachusetts, Utah, Texas, Nevada, Tennessee, Arizona, New Mexico and Colorado. A bill to allow them is pending in Missouri. Golin of the Campaign for a Commercial-Free Childhood expects more such legislation to be introduced.
--Follow Jonathan Berr on Twitter @jdberr.
Hey...No Problem....make them like the buses in the city...They could advertise "Eat at Joe's"...or even Pampers, for the other younger siblings who will get on the bus in a few years. Why Not!!!
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.