Here's the Ikea ad terrifying Britain
Homicidal gnomes are not sitting well with television viewers, dozens of whom have complained to regulators.
We know Britain can mix horror and comedy -- this is the place that produced the brilliant "Shaun of the Dead," after all. But when you add garden gnomes to the mix, well, that's where the British draw the line.
Advertising regulators are fielding dozens of complaints about a recent television ad by Ikea showing angry garden gnomes attacking a couple revamping their yard. The complaints came in quickly after the spot aired, and people said the ad was offensive, unsuitable for children, frightening and violent. It will encourage copycats and antisocial behavior, they added.
The "Time for Change" ad tells viewers to replace their old outdoor space, represented by gnomes, with new, stylish furniture and decor from Ikea. "Make more of your garden," the ad says. "Say no to gnomes."
Regulators seemed to take the nearly 50 complaints in stride but decided to address the issue on the Advertising Standards Authority website. "We thought it was clearly fanciful and light-hearted," the regulators wrote. "We also didn't share the view that it would encourage or condone violence or anti-social behavior and was unlikely to upset children."
Ikea took a humorous approach to the controversy, saying the ad shows a family defying "the ultimate embodiment of everything that's tired and dreary about British gardens -- the garden gnome," according to The Huffington Post.
"We can confirm no gnomes were harmed in the making of the advert, thanks to the brave stunt doubles and some clever post production," the company added.
- McDonald's admits customers aren't lovin' salads
- Why Flickr just got a huge overhaul
- Homebuyers, beware: Mortgage rates are rising
I'm just a bloody Yank....so ---- my opinion in GB doesn't count for squat
"It will encourage copycats..."
Really? Are British gardens prone to marauding bands of garden gnomes? Do these gnomes have televisions? If so, I can understand the concern. All the nice, polite garden gnomes might see the advertisement and decide to stage a coup against the new lawn furniture and those who've bought it.
Yes, I completely understand the worry. KEEP OUR GARDEN GNOMES INNOCENT OF THIS TYPE OF PEER PRESSURE!!!
*in case anyone missed it, I'm being facetious*
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the Thursday session on a mixed note ahead of Friday's nonfarm payrolls report for February (Briefing.com consensus 163K). The Dow Jones Industrial Average (+0.4%) and S&P 500 (+0.2%) posted modest gains while the Nasdaq Composite (-0.1%) lagged throughout the session.
Equities began the trading day on an upbeat note following comments from the Bank of England and the European Central Bank, both of which reaffirmed their commitment to ... More
More Market News
Consumers are very status conscious in Asia, Africa and other emerging-market areas. This is especially true in China.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'