Here's the Ikea ad terrifying Britain
Homicidal gnomes are not sitting well with television viewers, dozens of whom have complained to regulators.
We know Britain can mix horror and comedy -- this is the place that produced the brilliant "Shaun of the Dead," after all. But when you add garden gnomes to the mix, well, that's where the British draw the line.
Advertising regulators are fielding dozens of complaints about a recent television ad by Ikea showing angry garden gnomes attacking a couple revamping their yard. The complaints came in quickly after the spot aired, and people said the ad was offensive, unsuitable for children, frightening and violent. It will encourage copycats and antisocial behavior, they added.
The "Time for Change" ad tells viewers to replace their old outdoor space, represented by gnomes, with new, stylish furniture and decor from Ikea. "Make more of your garden," the ad says. "Say no to gnomes."
Regulators seemed to take the nearly 50 complaints in stride but decided to address the issue on the Advertising Standards Authority website. "We thought it was clearly fanciful and light-hearted," the regulators wrote. "We also didn't share the view that it would encourage or condone violence or anti-social behavior and was unlikely to upset children."
Ikea took a humorous approach to the controversy, saying the ad shows a family defying "the ultimate embodiment of everything that's tired and dreary about British gardens -- the garden gnome," according to The Huffington Post.
"We can confirm no gnomes were harmed in the making of the advert, thanks to the brave stunt doubles and some clever post production," the company added.
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I'm just a bloody Yank....so ---- my opinion in GB doesn't count for squat
"It will encourage copycats..."
Really? Are British gardens prone to marauding bands of garden gnomes? Do these gnomes have televisions? If so, I can understand the concern. All the nice, polite garden gnomes might see the advertisement and decide to stage a coup against the new lawn furniture and those who've bought it.
Yes, I completely understand the worry. KEEP OUR GARDEN GNOMES INNOCENT OF THIS TYPE OF PEER PRESSURE!!!
*in case anyone missed it, I'm being facetious*
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