Some customers ashamed of their McDonald's bags
A survey by Subway pokes at its competitor, which has far bigger problems than its image.
Business Insider reports that sandwich chain Subway conducted a survey recently asking 1,001 people which restaurant chain's bag they were most embarrassed to carry on the street: Taco Bell (YUM), McDonald’s, Subway, or Wendy's (WEN). Subway got 11% of the vote, Wendy’s got 14%, Taco Bell received 33%, and McDonald’s garnered an unfortunate 42%.
The objectivity of a poll conducted by a direct competitor is in serious doubt, but the responses are interesting nonetheless. A full 48% of all women polled said that they didn't want to be seen in public with a McDonald’s bag. It's a similar story among the key 18-to-34 demographic, of which 46% said the McDonald's bag was a mark of shame. If customers are waiting for McDonald's to respond to this fast-food burn, they may have to wait a bit. There are bigger issues beneath the Golden Arches than embarrassed eaters.
McDonald's first-quarter same-store sales were off 1% worldwide. Its menu, which Businessweek says has grown 70% since 2007 to 145 items, is getting a much-needed trim. Angus burgers, Chicken Selects, fish bites, burritos and premium items are being shown the door in favor of an enhanced dollar menu.
McDonald's top brass is considering all-day breakfast and delivery to hold customers' attention. The company is plying China with free Egg McMuffins just to stay in its good graces. Meanwhile, a recent survey of 25 McDonald’s owners conducted by Janney Capital Markets obtained by The Huffington Post says that new items like the McWrap are slowing down service and costing McDonald's customers.
Now not only is the fast food not coming out fast enough, but it's also lacking the ingredients and perceived quality of slower competitors like Panera (PNRA), Chipotle (CMG), In-N-Out Burger and Five Guys. High-speed competitors including Burger King (BKW) and Taco Bell have sensed McDonald's weakness and started packing their menus with more traditional fast-food fare.
McDonald's should be concerned that people are embarrassed to be seen with its bags, but it's a secondary concern when the company can't even decide what should go into them.
Oh Boy ! Another article where people can sit around and slam McDonald's, Just because they can without being out in the open. These people do this because the hate everything because aren't in the loop and making money off of it. They are what I would call LOSERS and really wish they would STFU !!!!
lf you don't like any of the fast food places don't go there and leave the rest of us alone.
A McDonalds' bag is nothing of which to be ashamed. We enjoy their salads, yogurt, and coffee drinks. When traveling we stop in for lunch & to get out of the car for a bit. Mostly we find them
clean and fast. I feel there is some quality control when it comes to food. We have been eating
at McDonalds since the mid-60's. Wow, that's closing in on 50 years. Now buying food there for great-grandchildren.
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