Say goodbye to Muzak
The much-mocked brand is being retired. But the company's gentle instrumentals and innocuous pop mixes will remain.
According to the New York Times. Muzak's owner Mood Media is planning to retire the much-mocked brand this week. The company acquired Muzak, which started in 1934, for $345 million two years ago.
Muzak has long tried to convince the public that it was more than just "elevator music." The company brags on its website that it has used "original artist material" from stars such as Michael Jackson since 1984.
The Muzak brand doesn't adequately describe the company's offering since music isn't the only way it gets consumers in the mood to shop. Mood Media also offers what it calls "commercial scent solutions" to entice consumers through the sense of smell. The company uses visual stimuli through its digital signage and interactive kiosks that allow consumers to try on clothes "virtually."
Though it's being retired as a brand, it will live on forever in dictionaries and in the minds of people stuck in elevators listening to a nameless orchestra playing incongruous tunes such as Ozzy Osbourne's "Crazy Train."
--Jonathan Berr can't carry a tune to save his life. Follow him on Twitter @jdberr
More on moneyNOW
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] Recent action saw the key indices inch down from their highs, while the Russell 2000 (-0.3%) has slipped to a new session low that represents the lowest level for the small-cap index in more than a month.
Meanwhile, the S&P 500 (+0.2%) continues holding a slim gain with energy (+1.0%) and health care (+0.4%) overshadowing the losses among financials (unch), industrials (-0.1%), and technology (-0.1%).
The top-weighted sector-technology-remains pressured by ... More
More Market News
Hedge funds' capital raising is causing all kinds of cascading destruction in the go-go names.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'