Say goodbye to Muzak
The much-mocked brand is being retired. But the company's gentle instrumentals and innocuous pop mixes will remain.
According to the New York Times. Muzak's owner Mood Media is planning to retire the much-mocked brand this week. The company acquired Muzak, which started in 1934, for $345 million two years ago.
Muzak has long tried to convince the public that it was more than just "elevator music." The company brags on its website that it has used "original artist material" from stars such as Michael Jackson since 1984.
The Muzak brand doesn't adequately describe the company's offering since music isn't the only way it gets consumers in the mood to shop. Mood Media also offers what it calls "commercial scent solutions" to entice consumers through the sense of smell. The company uses visual stimuli through its digital signage and interactive kiosks that allow consumers to try on clothes "virtually."
Though it's being retired as a brand, it will live on forever in dictionaries and in the minds of people stuck in elevators listening to a nameless orchestra playing incongruous tunes such as Ozzy Osbourne's "Crazy Train."
--Jonathan Berr can't carry a tune to save his life. Follow him on Twitter @jdberr
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