Brazil scraps 'happy prostitute' ad campaign
The intention was to put a positive spin on legal prostitution and safe sex, but critics slammed the effort for glorifying the trade.
A Brazilian ad campaign aiming to put a positive spin on prostitution hasn't met a happy ending.
The country's health agency has scrapped the campaign, which featured photos of prostitutes with taglines such as "I'm happy being a prostitute."
"I do not think this is a message the ministry should be sending," Health Minister Alexandre Padilha said, according to the BBC.
The campaign raised widespread criticism, with some people saying it glorified prostitution, which is legal in Brazil. The ads had been tested on the ministry's website and weren't meant to be published, Padilha said. Other posters had slogans such as "I cannot be seen without a condom, my love."
Demand for prostitution is expected to jump in the next few years, given that the country is hosting the FIFA World Cup in 2014 and the Olympics in 2016.
Unfortunately, young children are often meeting the demand for sex services, according to a 2010 report by the BBC. The country has been overtaking Thailand as the most popular sex tourist destination, the report noted.
The campaign is yet another example of an advertising strategy gone wrong. Procter & Gamble (PG) this week yanked an ad showing the feminist icon Rosie the Riveter holding a Swiffer mop, while PepsiCo (PEP) last month scrapped a Mountain Dew ad that one expert called "arguably the most racist commercial in history."
Follow Aimee Picchi on Twitter at @aimeepicchi.
Pay a woman with a diamond, in exchange for sex... it's called a sacred institution
Pay a woman with a house or car, in exchange for sex... you are called a great provider and a "catch"
Pay a woman with cash, in exchange for sex... you are a criminal
Makes perfect sense.
I notice with great amusement that all bureaucrats love to practice "do as I say not as I do" life styles. They are quick to denounce activities for the masses that they themselves may actively pursue. They have a ready answer when caught and criticized for it too. They typically spout the old line that they are mature enough to handle it whether it is alcohol, drugs, gambling, or soliciting a prostitute (male or female).
As some have pointed out the problems arise when young men and women are forced or coerced into the profession. Then it becomes 'white slavery' and that is unacceptable. I personally believe that we actually support that practice by making regular prostitution illegal. First of all it increases the money value of such services and thus creates a market for attractive young boys and girls that would most likely be much less if easy, safe, clean, and legal prostitution were available at a reasonable price. With such a financial incentive it causes many to become pimps or to try and become independent prostitutes just for the money.
There are many arguments for and against all of the vices and their legal status. There simply isn't enough room here to discuss all of them. However we have tried to prohibit everything from alcohol to gambling to drugs and prostitution and it has never ever been the least bit successful in ending any of them. Simply put you cannot end it; all you can do is learn to live with it and regulate and control it. Until we come to that realization we are going to continue to struggle with all of these so called social problems just as we do in the U.S. today. In some ways Brazil is wiser than we are in that regard but as this article shows even there they have their fair share of nay sayers who would have it otherwise.
-Bill Murray, 'What about Bob?'
Why is there never a middle ground? Prostitution should be legal, of course, despite the cries of the fraudulent anti-trafficking movement, but there's no reason for tax money to be used promoting it.
Yet they are surprised when the divorce comes asking for half.
they say that 1 out of 4 women are battered...
but i've been eating mine raw for years!!!
come on, where's your sense of humor?
who really cares its the oldest job in history, they need to find something else to worry about.
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