A day at a Disney park gets a little dearer
Steeper admission at the company's big venues follows hikes at Universal Orlando.
Just in time for summer, the prices for some major amusement parks have become less amusing. As of Sunday, Walt Disney (DIS) upped entry fees to its theme parks in Florida and California.
The Los Angeles Times reports a single-day ticket to Disneyland Park or the Disney California Adventure Park for customers age 10 or older rose nearly 6% and now costs $92. Admission for kids ages 3 to 9 is also steeper, up to $86 from $81.
And in Florida, the Orlando Sentinel says, visitors age 10 and up will pay $95 to enter the Magic Kingdom, making it the most expensive of Disney's parks.
"Like any business, we evaluate and adjust our pricing based on a variety of factors," Disney spokesman Bryan Malenius told the Sentinel. "A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our cast."
Disney's parks and resorts have been doing very well for the company. In its second-quarter earnings release last month, Disney reported that park and resort revenue increased by 14% for the quarter to $3.3 billion and that the segment's operating income increased by 73% to $383 million.
"Higher operating income at our domestic operations was primarily due to increased guest spending and attendance at both Walt Disney World Resort and Disneyland Resort . . . and higher occupied room nights at the Walt Disney World Resort," the company said. "Increased guest spending was due to higher average ticket prices, food, beverage and merchandise spending and daily hotel room rates."
The Mickey Mouse house rate hike announcement comes several weeks after the Universal Orlando theme park, which is owned by Comcast (CMCSA), raised its one-day, one-park ticket to $92.
"History shows that whenever one of the Big Three in Orlando -- Disney; Universal; and SeaWorld, owned by Blackstone Group (BX) -- raises prices, at least one of the others follows," the Theme Park Insider website noted last month.
See more about the price increase in this video.
Instead of "The happiest place on Earth.", it should be "The most expensive place on Earth."
Pickpockets In The Plastic Paradise,
Frankly, I can hardly believe that any hardworking average American families actually buy into this overpriced sham called Disneyland. Almost $100.00 per person just to get into these places?...come on! Once inside, then the REAL fleecing begins in the ever-present 'killing zones'...where even the most basic treats like an ice cream, a candy bar or a small toy are held for ransom at 5 and 6 times their average cost elsewhere. When and where does the blatant greed and the avarice stop? Are some of the billionaire principals of ABC/Disney like Robert Iger and Michael Eisner really that hard up for yet another $50 million annual bonus or addition to their 'golden parachute' retirements? Enough!
People really need to re-think how they spend their hard earned money...and handing it over to unbelievably greedy 'entertainment' conglomerates is no longer one of the intelligent choices out there. Perhaps more parents ought to take the kids to some other places like national parks, forests, lakes, swimming pools and museums ... not some overpriced plastic playground where the 'greed meisters' have made a gigantic industry out of using children to fleece the public.
Peace to all ~
Pretty expensive to stand in line for an hour to ride a ride to then go stand in another hour long line.
I will spend my money elsewhere.
SCREW THEM ALL. Have 3 days left of non expiring tickets and after we use those they will never see me again. Hope a lot will follow. A lot more places in this world to have a lot more fun.
I guess the only "free thing" at Disney World is the hot & humid weather.
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