A day at a Disney park gets a little dearer

Steeper admission at the company's big venues follows hikes at Universal Orlando.

By Bruce Kennedy Jun 3, 2013 1:49PM

People stand in line to ride The Magic Carpets of Aladdin ride at Walt Disney World's Magic Kingdom on November 11, 2001 in Orlando, Florida (© Joe Raedle/Getty Images)Just in time for summer, the prices for some major amusement parks have become less amusing. As of Sunday, Walt Disney (DIS) upped entry fees to its theme parks in Florida and California.


The Los Angeles Times reports a single-day ticket to Disneyland Park or the Disney California Adventure Park for customers age 10 or older rose nearly 6% and now costs $92. Admission for kids ages 3 to 9 is also steeper, up to $86 from $81.


And in Florida, the Orlando Sentinel says, visitors age 10 and up will pay $95 to enter the Magic Kingdom, making it the most expensive of Disney's parks.


"Like any business, we evaluate and adjust our pricing based on a variety of factors," Disney spokesman Bryan Malenius told the Sentinel. "A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our cast."


Disney's parks and resorts have been doing very well for the company. In its second-quarter earnings release last month, Disney reported that park and resort revenue increased by 14% for the quarter to $3.3 billion and that the segment's operating income increased by 73% to $383 million.


"Higher operating income at our domestic operations was primarily due to increased guest spending and attendance at both Walt Disney World Resort and Disneyland Resort . . . and higher occupied room nights at the Walt Disney World Resort," the company said. "Increased guest spending was due to higher average ticket prices, food, beverage and merchandise spending and daily hotel room rates."


The Mickey Mouse house rate hike announcement comes several weeks after the Universal Orlando theme park, which is owned by Comcast (CMCSA), raised its one-day, one-park ticket to $92.


"History shows that whenever one of the Big Three in Orlando -- Disney; Universal; and SeaWorld, owned by Blackstone Group (BX) -- raises prices, at least one of the others follows," the Theme Park Insider website noted last month. 


See more about the price increase in this video.


More on moneyNOW

781Comments
Jun 3, 2013 3:00PM
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Instead of "The happiest place on Earth.", it should be "The most expensive place on Earth."

Jun 3, 2013 3:35PM
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To those who have been to Disney for a family vacation:

"Thumbs up" if you are glad you went.
"Thumbs down" if you regret going.

Just curious.
Jun 3, 2013 3:24PM
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Pickpockets In The Plastic Paradise,

    Frankly, I can hardly believe that any hardworking average American families actually buy into this overpriced sham called Disneyland. Almost $100.00 per person just to get into these places?...come on! Once inside, then the REAL fleecing begins in the ever-present 'killing zones'...where even the most basic treats like an ice cream, a candy bar or a small toy are held for ransom at 5 and 6 times their average cost elsewhere. When and where does the blatant greed and the avarice stop? Are some of the billionaire principals of ABC/Disney like Robert Iger and Michael Eisner really that hard up for yet another $50 million annual bonus or addition to their 'golden parachute' retirements? Enough!

   People really need to re-think how they spend their hard earned money...and handing it over to unbelievably greedy 'entertainment' conglomerates is no longer one of the intelligent choices out there. Perhaps more parents ought to take the kids to some other places like national parks, forests, lakes, swimming pools and museums  ... not some overpriced plastic playground where the 'greed meisters' have made a gigantic industry out of using children to fleece the public.

Peace to all ~

 

 

 

 

Jun 3, 2013 3:04PM
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It was already too expensive for many families.  And the park food... outrageously expensive and NASTY!
Jun 3, 2013 3:19PM
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Disney is gonna price themselves right out of the market.
Jun 3, 2013 3:20PM
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Pretty expensive to stand in line for an hour to ride a ride to then go stand in another hour long line. 

I will spend my money elsewhere.

Jun 3, 2013 2:54PM
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SCREW THEM ALL. Have 3 days left of non expiring tickets and after we use those they will never see me again. Hope a lot will follow. A lot more places in this world to have a lot more fun.

Jun 3, 2013 3:04PM
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What a shame... Wonder if Walt would be rolling in his grave (or ice capsule?)
Jun 3, 2013 2:46PM
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Mickey is one of the 1% crowd in life.
Jun 3, 2013 3:08PM
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$356 for a family of 4 just to walk in the door.  Then sit in long lines all day long and eat a crummy $9 burger and a $5 ice cream sandwich.  Drag 2 whinny kids around complaining they're tired, hot, hungry, have to go to the bathroom, etc..  That's value??

I once bought a summer evening pass.  Good from 6pm to close.  I think it was about $75.  I worked down the street from Disneyland, we got off work at 9:30 and would go run around the park for a couple of hours before it closed.  No one was there at that time.  Now that was "Value".  

You basically have to spend a good $1500-2000 to travel to CA, hotel, food and everything.  Just for like a 2 day vacation.  There has to be a cheaper way?
Jun 3, 2013 3:13PM
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GREEDY , PLAIN GREEDY,     NOT ENOUGH TO PROFIT , MOOORE!
Jun 3, 2013 3:04PM
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Jesus H. Christ, didn't they just recently raise prices?  Complete rip-off, I will never go to any of their parks.  My grandkids are visiting me in SoCal this summer and DL is not on the list.  The Getty museum is, though.
Jun 3, 2013 3:06PM
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Well I guess this be the happiest place on earth for the top !% cause no one else will be able to afford it now !! That's saying something since it's been so expensive already , I'd rather go for a walk in the woods !!
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Dry ice bombs going off, guns found on rides, rich folks buying cuts in lines.  Seems like they should be lowering prices instead
Jun 3, 2013 3:15PM
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Well once again greed steps in (in this case Disney) & they up their admission prices.  They probably also raised food & drink prices and souvenirs. So a family of four between admission & food could spend $600 a day at the park & that doesn't include your hotel & parking.  I'm glad my kids are older and we could spend a lot less & still have a great vacation.
I guess the only "free thing" at Disney World is the hot & humid weather.
Jun 3, 2013 3:10PM
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It is good value for money IF you can get on the rides. We took our kids off season and were there when the park opened and closed. We managed to ride 8 rides and stood in line for hours. If you can get on rides its great but most of the time its a no go for them. Basically it cost our family $45 a ride.
Jun 3, 2013 3:13PM
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They are making it almost imposible to take a family of 4. People are making a lot of sacrifices now a day like losing hours of work, redution in pay, loooking for a second and third job, etc etc etc... for these people raising the price more and more. \i don't understand why because you go to these Parks and they are full all the time.We need to campaing into boycotting these Parks or pretty soon we will have to do it whether we like it or not.
Jun 3, 2013 3:21PM
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this is why we buy a seasonal pass for ~250 each, go 3 times or more in the year and you have already covered the cost.  We bring our own food in also, usually hot dogs or sandwiches and chips or something.  It is ridiculous how much the ticket prices are and then try to eat there too
Jun 3, 2013 3:23PM
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They have,without a doubt, priced most of Floridians right out opf their parks. Do they realize that a family of four would have to choke up almost $500. before setting foot in one of their parks!! Nothing like a little greed to spice up their economy!!!!  That is over doubled my monthly mortgage payment--absurd!!!!!!!!!!!
Jun 3, 2013 3:41PM
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They mad $3.3 BILLION in 1 quarter and need to raise prices? It was already way too expensive before. How much money do the big wheels need before their greed is satisfied?
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