Miss your Twinkies? Knockoffs are coming
Sara Lee brand owner Grupo Bimbo may be rushing out its own version of the iconic snack cake to fill a void left by Hostess' shutdown.
America's biggest baker is whipping up a special treat for mourning Twinkie fans.
The reason? Bimbo wants to fill a void left by the shutdown of the iconic baker last November, and it wants to get the knockoffs out before Twinkies and other Hostess products return to market.
The snack attack has been on Bimbo's agenda for a while, but the baker had waited see if it could purchase any of the Hostess brands itself, the Post notes. Instead, private-equity firm Apollo Global Management (APO) bought the Hostess snack cakes brand, while McKee Foods, the owner of Little Debbie, bought Drake's.
The original Twinkies, those soft yellow puffs plumped with vanilla creme, will likely return to shelves this summer, as my colleague Jason Notte reported last month.
That gives Bimbo just a few months to get its knockoffs into consumers' hungry stomachs. It's planning a Hostess-like cupcake and a Hostess-like Twinkie, the Post says.
"I’m hearing Bimbo wants to get [the new products] to market within the next month or two,” Richard Sheehan, president of New York Teamsters Local 802, told the publication. The Teamsters needs to approve a deal to deliver the knockoffs, however, the story says.
How much demand is there for Twinkies, now that they're not readily available? A secondary market for the sponge cakes is apparently flourishing online, with sellers offering packages for outrageously marked-up sums.
Before the shutdown, a box of 10 Twinkies cost about $5. Now, some merchants are selling the same box for $30.
But contrary to popular belief about Twinkies' longevity, the snack cakes do carry expiration dates. While the Amazon.com (AMZN) Twinkie listing doesn't note when the cakes are best sold by, it does offer this advice under "directions:" "Take two daily."
Follow Aimee Picchi on Twitter at @aimeepicchi.
One of my Grand Kids have bought some old boxes, for me....
The first ones were okay....The last ones he gave me "sucked",
But didn't have the heart to tell him...
Maybe they should have been frozen ??
About 2-3 weeks is okay....After that don't bother...
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The solid report comes a month after the retailer closed all of its Canadian operations.
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