Fortune cookies cut out the romance
After receiving complaints from some parents, Wonton Food says it's getting rid of romantic messages -- just before Valentine's Day.
Wonton Food, the world's largest maker of fortune cookies, has seen the future of the $17 billion Chinese food industry, and it doesn't include romantic messages.
"Some parents sent us emails. They said they didn’t want their kids reading them,” Derrick Wong, a vice president at the Brooklyn company, told The New York Post. "Different people have a different perspective," he added. (Hmm. Is he quoting one of his own fortune cookies?)
It's not as if the romantic messages were terribly suggestive to begin with. They included such cryptic lines as "Romance and travel go together" and "One who admires you greatly is hidden before your eyes."
Wonton Food said that after receiving two or three complaints about a fortune, it will eliminate the message from its catalog. Cutting the romantic messages won't leave Wonton Food destitute of choice: The company keeps a catalog of 10,000 fortunes, and uses 5,000 of those at any time, the Post notes.
“Messages have to be rated 'G.' They can’t be offensive," Wong added.
It's likely that a fair number of Americans have cracked open a fortune cookie and found a romantic message hidden inside. There are roughly 41,000 Chinese restaurants in the U.S., ringing up sales of $17 billion annually, according to Chinese Restaurant News.
As for Wonton Food, it bakes 5 million cookies every day and ships them to stores and restaurants across the country.
Keeping messages bland is best, Jennifer 8. Lee, the author of "The Fortune Cookie Chronicles," told the Post.
"You never know who will get the cookie,” she said. "‘You will meet a tall, dark stranger,’ means one thing to a 20-year-old fashionista -- and another to a 6-year-old kid. Romantic messages aren't one size fits all."
More on moneyNOW
Copyright © 2014 Microsoft. All rights reserved.
[BRIEFING.COM] The stock market ended the holiday-shortened week on a mixed note as the Dow Jones Industrial Average shed 0.1%, while the S&P 500 added 0.1% with seven sectors posting gains.
Equity indices faced an uphill climb from the opening bell after disappointing quarterly results from Google (GOOG 536.10, -20.44) and IBM (IBM 190.04, -6.36) weighed on the early sentiment. Google reported earnings $0.15 below the Capital IQ consensus estimate on revenue of $15.42 ... More
More Market News
Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
MUST-SEE ON MSN
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'