Fortune cookies cut out the romance

After receiving complaints from some parents, Wonton Food says it's getting rid of romantic messages -- just before Valentine's Day.

By Aimee Picchi Feb 12, 2013 4:18PM

Fortune cookies (Marcus Mok/Asia Images/Getty Images)Wonton Food, the world's largest maker of fortune cookies, has seen the future of the $17 billion Chinese food industry, and it doesn't include romantic messages. 


"Some parents sent us emails. They said they didn’t want their kids reading them,” Derrick Wong, a vice president at the Brooklyn company, told The New York Post. "Different people have a different perspective," he added. (Hmm. Is he quoting one of his own fortune cookies?)


It's not as if the romantic messages were terribly suggestive to begin with. They included such cryptic lines as "Romance and travel go together" and "One who admires you greatly is hidden before your eyes." 


Wonton Food said that after receiving two or three complaints about a fortune, it will eliminate the message from its catalog. Cutting the romantic messages won't leave Wonton Food destitute of choice: The company keeps a catalog of 10,000 fortunes, and uses 5,000 of those at any time, the Post notes. 


“Messages have to be rated 'G.' They can’t be offensive," Wong added. 


It's likely that a fair number of Americans have cracked open a fortune cookie and found a romantic message hidden inside. There are roughly 41,000 Chinese restaurants in the U.S., ringing up sales of $17 billion annually, according to Chinese Restaurant News.


As for Wonton Food, it bakes 5 million cookies every day and ships them to stores and restaurants across the country.


Keeping messages bland is best, Jennifer 8. Lee, the author of "The Fortune Cookie Chronicles," told the Post. 


"You never know who will get the cookie,” she said. "‘You will meet a tall, dark stranger,’ means one thing to a 20-year-old fashionista -- and another to a 6-year-old kid. Romantic messages aren't one size fits all."


More on moneyNOW

1Comment
Feb 13, 2013 4:12PM
avatar
Once got a whole case all with the same fortune
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?

MARKET UPDATE

[BRIEFING.COM] Equity indices closed out the month of August on a modestly higher note. The Russell 2000 (+0.6%) and Nasdaq Composite (+0.5%) finished ahead of the S&P 500 (+0.3%), which extended its August gain to 3.8%. Blue chips lagged with the Dow Jones Industrial Average (+0.1%) spending the bulk of the session in the red.

The final week of August represented one of the quietest stretches for the stock market so far this year. The first four sessions of the week produced the ... More

MSN MONEY'S