JC Penney 'Valentine's Day Massacre' coming?

JCp what are you doing? you`ve gotten rid of what i use to shop their for..Also bring back your catologs

Furniture etc.  I use to buy almost every thing there. Now i can`t find anything worth shopping there for.

Get rid of your ceo and hire someone who knows what their doing..What are you part of Bain Capital?

Get rid of customers and close the stores and put money in the ceos pocket..so very sad..

J.C. Penney's is in the same trap that most American retailers have put themselves into (or, will soon realize).    Since they chose to stock their shelves with exclusively foreign-made goods (China, India) - essentially supporting the Outsourcing of American manufacturing jobs -  Americans now have LESS MONEY to spend.   Accordingly,  Americans ONLY BUY from J.C. Penney's, when they throw a Killer Sale, and mark things down 50% or 60%.    That's how it goes.

Penney's (and most other American retailers) pursued the Siren Song of huge short-term gains in their bottom line....at the expense of having ANY FUTURE AT ALL.    The chickens are only now coming home to roost,  and it will be MUCH WORSE, over the next few years.    I see a lot of people walking around,  looking like they bought their clothes at the Thrift Shop - and many probably did.    That might be depressing for some,   but it is LETHAL for Retailers.   OH, WELL.

Getting rid of St. John's Bay and Arizona are a huge mistake.  Have worn both product lines, and St. John's Bay is an exceptionally good product; you'll be hard-pressed to find a better value in heavyweight or denim shirts. 

JCP needs to get rid of this management team and bring in some people who understand what St. John's Bay and Arizona are.  Only way I can see to make St. John's Bay better is to put someone in charge of that line who understands outdoor and tactical apparel.  Add a true outdoor/tactical edge to that product line and you have a run-away winner.

Martha Stewart makes no sense at all.  It's a Sears/Kmart brand that doesn't compel anyone to buy it.  No better way to sink your own stores than to fill them with competitors' brands that have no chance of selling in your store.  Considering you have an Apple guy running this company, this would be like sticking Palm Pilots in an Apple store.

The cash-burn rate here is astonishing.  They've burned through 50% of their cash in one year.  They will be lucky to make it to the end of this year; if they do, they're done first quarter of next year.  I've said that their new store idea would take three to five years to work, and that they're lucky to have five quarters left.  The cash burn rate does not lie, and is going to accelerate through this year. 

Been around retail over twenty years doing outside contract financial-related work, and have been in JCP stores in that capacity.  If you spend an entire day in one of their stores, and know how to look around, you would come to the very reasonable conclusion that JCP is a Chapter 7 waiting for a time and place to happen.

The members of the Board at JCP have plundered the assests for their own gain.  They are, and have been over compensated for decades.  No wonder on one wants the stock.  The money goes into the pockets of the Board members and the Board members appoint Manaagement to ensure the process goes on and on and on and on.

The JCP brand doesn't represent families anymore.  It's all about catering to every group except working families with kids in school.  I find more value at the local thrift store.