CNBC launches alarm app with anchor voices
The business news channel is giving away the app for free. It features 25 alarm sounds plus the voices of Jim Cramer, Maria Bartiromo and others.
CNBC Thursday launched the CNBC Alarm Clock that enables users to select the voice of their favorite CNBC anchor to deliver the latest market data. There are more than 25 alarm sounds to chooser from, ranging from the rooster's cow to the opening bell to the roar of a bull or a bear.
"If you need Jim Cramer screaming 'BUY, BUY, BUY' to get you out of bed, that's available too," according to the app's description on iTunes.
The app's reviews on iTunes have been largely positive. Some fans lamented that the voice the late anchor Mark Haines, who was a fixture on the network, wasn't available.
Give CNBC, which is owned by Comcast (CMCSA), credit for creative marketing, though there is a method behind the channel's madness.
As TV Newser recently noted, CNBC is struggling to attract viewers. Last year, the network suffered its lowest rated year since 2005, with some shows showing declines of as much as 30%. Rival Fox Business Network, meanwhile, showed growth of 2% in total viewers and 17% in the target demographic of adults aged 25 to 54. Bloomberg TV, another rival, is not publicly rated.
CNBC's audience, however, is much larger than Fox Business Network's, with a total day average of 171,000 versus 63,000.
In order to maintain its competitive edge, the channel might have to develop an app to tuck in viewers as well.
--Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr
More on Money Now
- Not milk? What Americans are drinking
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Tired of constantly dying batteries, she came up with a device that could revolutionize energy storage -- and won $50,000 from Intel.
- Detroit in hot water over proposal to sell art
- Sears spirals toward oblivion
- Why aren't heads rolling at the IRS?
- Do we pay attention to roads and bridges now?
- Yahoo may be going after Hulu
- Apple's first computer could fetch $450,000
- AT&T adds sneaky fee onto its wireless bills
- Soaring ER use adds more pain to health costs
- Netflix gets 'Arrested Development' stars cheap
[BRIEFING.COM] Stocks entered the weekend on a mixed note as the S&P 500 shed 0.1% while the Dow ended with a gain of 0.1%.
The major averages began the day on a lower note as nine of ten sectors saw losses of more than 0.5%.
The consumer staples sector was the lone exception as the group spent the entire day in positive territory thanks to the relative strength of Dow component Procter & Gamble (PG 81.89, +3.19). The second-largest staple stock advanced ... More
More Market News
Try as the bears might, they couldn't break US stocks. But investors still face frothy prices and considerable headwinds.