Ford sorry for offensive Figo ads
The mockups, created by an Indian agency, were never commercially used, but the company is still in hot water for these images of bound and gagged women.
The company is apologizing for the three mockup ads, which were never used but were reportedly posted over the weekend on the industry website Ads of the World. Indian advertising agency JWT India reportedly created the images.
The most offensive ad shows Italy's former Prime Minister Silvio Berlusconi driving a Ford Figo, smiling and making the "peace" sign with his fingers as three scantily clad women lie tied up in the trunk. The ad's slogan: "Leave your worries behind with the Figo's extra-large boot."
Another ad shows a drawing of Paris Hilton smiling with three Kardashian sisters bound and gagged in the trunk. A third ad shows an image of Formula One driver Michael Schumacher driving with his male racing rivals in the trunk.
These images would probably have been killed immediately if anyone at Ford's corporate headquarters saw them. Still, the company said it regrets the whole thing and called the ads "contrary to the standards of professionalism and decency within Ford," Time Magazine reports.
The ads caused an uproar on Twitter. Here's what some people are saying on the site:
"Ford India needs to fire its advertising execs. Like, right now." -- Slate Magazine
"Leaving aside the idiocy of the hog-tied women, did Ford think that Berlusconi would sell cars in India? I feel lost." -- Reuters editor James Ledbetter
"Revolting, who even creates something like this?" -- Car industry analyst Kristen Andersson
""Paris Hilton smiling with three Kardashian sisters bound and gagged in the trunk"""
well THAT's not a bad concept though
"These images would probably have been killed immediately if anyone at Ford's corporate headquarters saw them."
Sounds similar to passing ObummerCare without reading what's in it.
AS USUAL.....The average American fails to read the article or understand the content....
There is little hope for most of you morons....
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