Mercedes criticized for Kate Upton Super Bowl spot
Some people say the full-length ad doesn't live up to the hype of the teaser, which has drawn more than 5.7 million views.
First came the teaser for Daimler's (DDAIY) Mercedes-Benz Super Bowl ad, a one-minute-plus spot featuring model Kate Upton in a low-cut tank top blowing bubbles and supervising football players washing a car.
The teaser proved hugely popular, with more than 5.7 million views on YouTube by Thursday alone. (To see the teaser, click here.)Now that Mercedes-Benz has released its full Super Bowl commercial, which will run during Sunday's game on CBS, some critics are pointing out that Upton is barely seen in the actual spot.
"The full version of the ad is bound to outrage all the commenters on the company’s YouTube site as well as its Facebook page who were mad because they didn’t get to see the model and actress spread out on the soapy, wet hood of the car," the Seattle Post-Intelligencer points out.
Nevertheless, the full version is likely to appease the Parents Television Council and other people who complained the teaser objectified women. The teaser proved "that we've regressed rather than progressed over the last several years," the PTC said, according to the Los Angeles Times.
On its own, the full Mercedes-Benz commercial hits its goal by combining sleek production quality, well-known stars and a bit of intrigue. The spot features actor Willem Dafoe as the devil, who tries to persuade a young man to sell his soul for a Mercedes-Benz CLA.
With the Rolling Stones song "Sympathy for the Devil" as its soundtrack, the ad shows the young man imagining himself dancing with Usher, walking the red carpet with Kate Upton and taking part in cover shoots for GQ and Vanity Fair.
When the young man sees a billboard advertising the CLA's price as starting at $29,900, he turns down the devil's offer. "Thanks, but I think I got this," he says.
The message? The luxury car is affordable for average folks.
That message might not satisfy fans of Kate Upton who were hoping to see more of the model.
More on moneyNOW
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
A basic income policy can actually ensure a decent standard of living for everyone.
- People left $500,000 in coins at airports last year
- How your driving can affect your credit
- Obamacare projected to cost hundreds of billions less
- November jobs report: Winners and losers
- Student loan debt climbs for 5th year in a row
- Wall Street finally notices Bitcoin
- Part-time workers hurt by on-call system
- 5 myths about late payments and your FICO scores
- Auto loan interest rates hit record low
[BRIEFING.COM] A solid November employment report translated into a solid day of gains for the major averages. While there was some talk that the encouraging job growth raised the odds of the Fed announcing a tapering at its December meeting, the message of the markets today was either that it didn't believe there would be a tapering this month or that it doesn't fear a tapering this month.
It was just one day, yet there was ample meaning wrapped up in the connection that the 10-yr ... More
More Market News
The Fed may start tapering in just a few months. Here are a few of the likely winners and losers.