Why Mila Kunis is hardly a stock market indicator

The star's revelation on CNBC that she's moving into stocks has a lot of folks worried that it marks a top. There are better things to fret about.

By Jonathan Berr Mar 15, 2013 12:21PM
Mila Kunis (© Gennadi Avramenko/Epsilon/Getty Images)Why is the Twitterverse cackling with delight over Mila Kunis' statement to CNBC that she has "started investing in stocks?"

It seems as though many financial commentators are surprised that anyone who has graced the pages of "Maxim" magazine knows what a stock is, let alone how to buy one. Apparently, the star of "That '70s Show" and "Family Guy" previously had preferred conservative investments, telling the business news channel, "I'm an advocate of like put things in the bank, put it in a CD (a certificate of deposit), be safe."

West Wing Report
, among others, questioned whether Kunis' change of heart was a sign of a "market top." That seems a bit ridiculous. Others were critical of CNBC over what they considered to be a ratings stunt by the Comcast-owned (CMCSA) cable channel. "Just when you thought CNBC couldn't be any more idiot-baiting, ratings-whoring and irrelevant," snapped StreetEye.

The financial media has a soft spot for celebrities who show an interest in the stock market. My colleague Aimee Picchi recently took note of teen stock-picker Rachel Fox, who played Kayla Sciavo on "Desperate Housewives." Wayne Rogers, who played Trapper John on "M*A*S*H," runs an investment strategy firm and regularly appears on Fox Business News. A few years ago, a trading company asked several Playboy Playmates to pick stocks as a publicity stunt. The models actually did pretty well, at least in the short run. 

Perhaps the most infamous celebrity stock-picker was former baseball player Lenny Dykstra. He proclaimed himself a financial guru and wrote a column for TheStreet (TST). Dykstra's lifestyle fell apart during the housing bubble, and he ran afoul of the law. He was recently sentenced  to 6 1/2 months federal prison for bankruptcy fraud and is already serving a three-year sentence for grand theft auto.

The 29-year-old Kunis, to her credit, doesn't appear to fancy herself as the next Warren Buffett and declined to offer her stock picks when pressed by CNBC. The episode makes me wonder if the financial pundits would find the situation as amusing had Kunis' boyfriend Ashton Kutcher offered his views on the value of investing in stocks before establishing some bona fides as an investor. Hey, maybe Kunis is getting her advice from him.

Jonathan Berr was a former reporter at TheStreet. He does not own shares of the listed stocks.  Follow him on Twitter @jdberr.

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Mar 15, 2013 1:39PM

 Why not have her on. Have a litle fun for change. Most alleged financial experts are not accurate anyway. All they want to do is try to appear smart, and always have a reason when the prediction

goes wrong.

Mar 15, 2013 3:09PM

Rather than snickering at her, how about holding her up as an example. Not just have her on, but ask her to encourage people her age an younger to do the same: invest money when they're young so they don't end up a penniless senior with no hope of ever retiring.


The financial industry consists of a--holes. They give you the e*trade baby to convince you that investing is easy, but they hold a real, intelligent, young woman up to ridicule when she admits that she invests.

Mar 15, 2013 2:52PM
Anything Mila does is Ok with me......she's beautiful, funny and seemingly a nice person....did I mention she is sooooooo hot!!!  i'd rather have her pontificating (no, that has nothing to do with the pope) on stock picks than spouting off about politics like so many hollyweirdos do.  .
Mar 15, 2013 3:29PM
Blu Sky hater - she is a doll. Get off her.
Mar 15, 2013 4:38PM
an article written just to tell me  mila kunis invests in stocks? she is fine and everything, but man what a dumb article
Mar 15, 2013 5:49PM

Brutus....She may be "exuberant" others like myself, might be "Greedy"...?


Those were the scumbags that Warren referred to...

And I like a lot of his ideas, UNLESS he is wrong..?

I just want to have pie and coffee with him....I'll buy. up to $10 bucks.

Mar 15, 2013 4:36PM
Buy when everyone is fearful and sell when everyone is exuberant.  The exuberant list just got a little bit longer.
Mar 15, 2013 3:10PM

I think she is a cute little shidt...Always have..And I liked her "no nonsense" attitude on the show.


It was almost always about her, and she let you know it...Honesty at it's best..

Loved her stage Ego.


BTW...Alpha Possum, I just threw or got one of your brothers off my bird feeder..

He was doing fine, until he met me AGAIN....Alpha Dog.

He ran his azz off...All the way to our "cat shed" seeking safety, that's about 150 feet..

Mar 15, 2013 5:53PM

Mila is what she is, and that being herself.


Off to a Casino, searching for a Mila...


Mar 17, 2013 12:27AM

A Bimbo, a bimbo? And this is coming from someone that wears a Pale Blue Hat...From,


"Leave it to Beaver"...Sorry Jerry, not impressed.

Mar 15, 2013 3:01PM
If this bimbo does anything, you should do the opposite.
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