Parents score as Disney pulls sexy new Merida
After getting bombarded with hundreds of thousands of complaints, the media company ditches the thinner-waisted version from its princess site.
Updated at 10:50 a.m. EST.
Hundreds of thousands of parents have validated Walt Disney's saying "All dreams can come true if we have the courage to pursue them."
In this case, Disney (DIS) has listened to the more than 210,000 petitioners who complained about the sexy makeover given to the fiery-haired Merida, heroine of "Brave." The media giant on Wednesday restored the original, more realistic version (pictured, left) to its official princess Website. On late Thursday, Disney told MSN moneyNOW that the makeover had been designed as a "one-time effort."
As reported Friday, parents were up in arms over Merida's sexy makeover (pictured, right) to get her ready for her coronation into the Disney princess lineup.
The original Merida was hailed as a positive role model for girls because she was independent, active and outdoorsy. She also was an ace with her trusty bow and arrow, which were removed in her princess makeover, much to parents' dismay.
That caused parents to rally a rescue effort via a Change.org petition, which criticized the new version as "making her skinnier, sexier and more mature in appearance." The message, the petition said, is "that for girls and women to have value -- to be recognized as true princesses -- they must conform to a narrow definition of beauty."
For Disney, Merida's reception is more than skin deep. The princess line -- which includes Snow White, Cinderella and more modern heroines such as Tiana from "The Princess and the Frog" -- is a $4 billion franchise, helping to sell movies, books, and paraphernalia such as pajamas and tiaras.
Still, not everyone is convinced that Disney will stay loyal to the original Merida. The character's creator, Brenda Chapman, told the San Jose Mercury News that she's waiting for final word from Disney.
"I will stay dubious until they give an official statement about changing the image to match the original version of Merida," she said. Chapman had earlier given a stinging rebuke about the makeover, calling it a "blatantly sexist marketing move based on money."
Disney Consumer Products told MSN moneyNOW that it often uses different art styles for its characters and that the thinner version of Merida was "a special one-time effort to commemorate her coronation."
Follow Aimee Picchi on Twitter at @aimeepicchi.
With all the crap they show on television and in video games today, this is on the top of the list?!? All you parents that protested against this need to wake up, get organized, and target the real problems in media outlets.
What the eff was the point!?!?! Some parents have ABSOLUTLY NOTHING TO DO WITH THIER TIME!! I saw absolutly NOTHING wrong with either drawing. Only people with NO LIFE would have noticed the SMALL difference between either depiction and pushed so FREAKIN hard to change it. Wonder how much attention these same parents are paying to their kids! Thats whats wrong with this new bitchafied generation thats coming up, the weak parents are focused on "FIXING" outside influences to suite their WANTS (not needs). I like the new drawing just as much as the old drawing because my parents taught me tolerance and to see the good. The ONLY thing i would have even thought to add was a bow and arrow. To be honest, i'm quite dissappointed that Disney even entertained this mess.
Such was a stupid and expensive endeavor of Disney---curious have they lost their focus!!!!!!?
Should little kids under 10 be subjected to sex sexiness and sexual persuasions, especially in character form----
Walt is having a huge devastating temper tantrum up above for they have ruined all he built in the name of inappropriate characters, poor writing and lack of creativty or vision in addition to sexitst attitudes on the board!!!!!!!!!
Will the Magic ever come back, I highly doubt it!
This is unreal, all this over a cartoon, have you all lost your freakin minds. you parents who are commenting on this are just IDIOTS and have nothing better to do. why dont you try and help fix AMERICA, and stop worrying about a damn cartoon. you people have lost it..
They probably voted for oboma.
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